4 Tips To Bolster Your Business’s Social Media Presence In No Time

While almost every business with a Facebook or Instagram account has a social ‘presence’, having one that’s effective in bringing traffic takes quite a bit of legwork. And although a lot of companies would love a massive following to just flock towards their business, this is still a process that takes some time to develop. However, with the right strategy, you can not only start garnering a strong presence quickly but do so in a way that brings about a quality foundation for the long-haul. Here’s how:

Start With Your Values

Before we dive too deep into the technicals of your social media strategy, one of the first pieces we need to address is your brand values. No matter how much depth you’ve gone into your brand’s philosophy, ethos, or mission, it’s important to have a clear, concise vision of those principals. In fact, according to LucidPress, 64 percent of consumers cite shared values as the reason they do business with a brand, which shows just how much we invest in our convictions. And as social media is a primary channel for people to get to know your brand, having a solid guideline of values in place beforehand is imperative.

To begin assessing your brand, sit down and ask yourself what exactly does your brand stand for and who/what does it help? No matter how practical, there should be a genuine belief that you’re out to change the world in a certain way; and whether that’s by delivering the best beer to your city or by selling clothes that make someone feel empowered, every company has a purpose beyond just making money. Your purpose is going to be what drives your voice, as well as is the commonality you share with your audience; for example, how Nike has a voice that could be described as determined or motivated, which is driven by a motivation of ‘being a better version of themselves’ (which, is the common sentiment they share with their audience). Although nuances like tone and personality will come with time, the overall idea is to get a foundation in place to start rolling with, having a good grasp on how to start building your audience.

Get To Know Your Audience

Once you’ve established the brand voice you’re after, the next step is to start looking at what audience is going to gravitate towards it. This can be quite an interesting project, as narrowing might not give you enough of a customer base but going to broad could prevent you from building a solid bond amongst your peers. Although you probably already have a general idea on where to get started, a significant part of audience building is knowing not only the story told to, but the science on where the listeners of that story would be.

Take a look at the followers you’ve already started to compile and ask yourself what sort of commonalities exist amongst them, as well as why they’ve picked that platform. It’s okay to have more broad answers starting out, as we’re primarily interested in gaining a scope on demographics. For example, as noted by WordStream, 81 percent of millennials check Twitter at least once a day. If my audience is primarily engaged there, then diving into what specifics amongst that group would be worth including amongst my marketing mix. While it might seem a little technical at first, the more you walk through audience development, the more familiar the specifics will become.

Know What Platforms Work Best For Your Business

Even though certain aspects such as where your demographics exist are important, that doesn’t always paint the entire picture, as every business can have their own niche built-in fan bases. However, that’s why hedging your bets in multiple mediums is a smart move to finding them.

In examining the numbers from the different platforms you’re using, take a look at which ones could be worth the boost. With Instagram holding an interaction rate of 2.2 percent, seeking to access followers on Instagram might not be a bad suggestion, especially if you’re selling a consumer good or service. Also, don’t be afraid of experimenting with different types of content per the mediums you’re delivering, such as if photo works better on Twitter versus producing videos for your Instagram stories. Although measuring effectiveness will take some time, it’s well-worth continually studying, giving you the best odds of growing an audience at a consistent rate.

Keep Your Experiences Consistent

Finally, perhaps the biggest mistake a lot of businesses make with their social media efforts is giving up because they weren’t an overnight success. This is a patient process and one that even if you do somehow go viral, still won’t always necessarily mean long-term engagement. Remember, social media is a tool to build a lifelong relationship with your consumer, which over 90 percent of them expect the brand experience to be the same across all platforms (as noted by Kettle Fire Creative). Create a schedule and stick with this, as being great social is not only one of the most cost-effective ways of developing an audience but also one of the most meaningful for your brand.

What are some ways you’ve seen success with bolstering your social media presence? Comment with your insights below!

Developing a serious career in music is attainable

Many people think that having a career in music is wishing for the impossible, and question how someone could possibly earn a living from doing something they enjoy and are passionate about. It is achievable.

You can enhance your guitar playing abilities immeasurably by employing the services of a competent guitar teacher. There is a plethora of guitar teachers available, such as Tom Hess, however, the abilities and quality of these teachers can vary drastically.  Ensure that you select carefully, validate the reputations of potential guitar teachers by referring to a range of forums and testimonials to make sure that you employ the services of an effective tutor with proven teaching strategies and a good reputation who will be able to impart and transfer their extensive skills set to you.  Only by acquiring high level guitar skills will you be able to incorporate them to effect within your music.

Don’t try to do things alone, interact with, learn from, jam with, practice and hang around with other quality guitarists and guitar enthusiasts.  By doing this you will be able to adopt a wealth of tips and techniques from a variety of musicians that you can then incorporate into your own musical repartee.  By introducing yourself to innovative, new experiences offered by other musicians this could potentially transform your guitar playing abilities.  To stop yourself from musically stagnating and avoiding impeding your progress, find people to play music with who are better than you as they will give you the impetus to improve.

Having an expensive guitar is not essential.  More important by far, is that you pick an instrument that is particularly suited to you.  Finding and sourcing the right guitar is a task that you should expend a lot of time and effort on.  Failure to get this right, could potentially impede your future musical progress.  Visiting a wide range of music stores and trying a variety of different instruments is crucial to narrow down your choices.  Make a note of those you prefer, short list them and return to try them again to make sure you make the right choice.

Do not let others dictate the kind of music you play. Playing the genre of music you prefer rather than having a style of music imposed on you will result in a beneficial effect on the quality of your performance.  Your creativity is likely to be compromised and your style stifled if you bow to peer pressure and play music that you are not passionate about.  Also, it could result in a substandard performance rather than the outstanding one you would prefer.

Try to learn something new every day, access the wide range of resources available in books, on the internet and within videos.  Adopting this effective strategy could potentially accentuate your musical strengths and help eradicate weaknesses in your techniques.

Learn from others, be yourself and follow your passions and a career in music could be yours.

Key Considerations Should You Wish to Buy a Home

Buying a home is something which many people look forward to for a very long time, the journey can be difficult and getting caught out in the rent trap is something that happens to many. With this being said, if you are smart with your savings and stay focussed on what it is that you are after, you can get yourself on the property ladder in no time at all.

I didn’t buy my first home until I was 26 years old and it was difficult for many years to get myself into a position to be able to afford it. I made some mistakes along the way to buying my first home and so I wanted to write a little about some key considerations which you are going to have to make once you have decided that buying a home is something that you want to do.

Budget

Most people are going to rely on a mortgage to buy their first home and it is best that you lay down as much as you can on the mortgage by way of deposit. In order to ascertain how much you are able to invest in your property, you need to make sure that you are smart with your budgeting.

It is important to remember just how many costs are involved in buying a home, aside from the value of the property itself. You will need to pay for searches before buying, you will need money for solicitors and the necessary conveyancing which allows you to complete the purchase as well as having money put aside for furniture and decorations within the home. It is also important  that you make a smart decision regarding how much you borrow as your monthly costs will increase once you are in the home, taking all of this into consideration is essential if you are planning on buying a house.

The Property

It can be easy to be blinded by beauty when you are searching for a property but you should sit down and make a list of exactly what it is that you are looking for in a property. Large properties require more maintenance and more furniture and they could also present more problems. Make sure that you understand that getting that dream house will not happen first time and your first house should be one which serves your needs and acts as a stepping stone to the next house, it is called the property ladder for a reason and this initial house is just the first rung of the ladder.

Market

It is important that you are buying a property at the right time and in the right place and you should make efforts to ensure that you understand where the property market is at the time of buying. If you are buying at the high end of the market then you could face negative equity issues further on down the line, unless you are in a rush you should be smart and be patient.

Everything You Need to Know about Saivian

Have you heard about the latest app that helps you save money on the things you buy every day? You can download it onto your smartphone and claim cashback on most things from getting those new shoes to buying vegetables at the supermarket. If you haven’t heard of it, you will soon as it’s quickly becoming one of the most popular apps for saving money. The name of this app is Saivian and after downloading it and subscribing to their monthly fee, you can start to get 20% cashback on everything that you buy. This article is here to describe the essentials about what this app is and how you can save money with it.

What is Saivian?

The company wants to collect information about the shopping habits of customers in a variety of stores across the world. So, they collect receipts from shoppers and pass that information on to marketing companies. In return for your receipt, you’ll get a 20% refund onto your credit card for the total cost on each one that you give them. In a nutshell, Saivian is buying the data from your shopping habits and rewards you by giving cashback.

How Does Saivian Work?

There are a few things that any potential Saivian user needs to be aware of in regards to using this app. This information is critical to see if this app is right for you. Consider these carefully before downloading or completely disregarding Saivian:

  • You have to pay a $125 monthly membership fee, which means you start to make a profit on expenditure over $625
  • You need to pay and can only get cashback for the months that you’re a member
  • The app allows you to select up to 10 stores each month that includes restaurants, hotels, and online shopping.
  • You can make savings on almost any purchase that you make in the stores you select ranging from groceries to gas or flights.
  • You have to use a credit/debit card to make the purchases. The last four digits on the receipt need to match the card you upload onto the app.
  • If you want to spread the love for Saivian, they have a very attractive referral program.

Each of these is an important point to consider before signing up and using their app. Although the initial membership fee may appear high, if you do the maths, you’ll start to save more than the membership fee if you spend, on average, more than $22 each day. So, if you do feel as though you spend quite a lot each month, this app may be a dream come true to help you start saving a little extra from your normal shopping habits. This is particularly the case for people who are living in the larger, more expensive cities and for those with families.

The Takeaway Message:

Saivian is becoming a popular app to help people save money. It has a steep monthly membership fee, but if you spend more than a certain amount, on average each month, you’ll start to make savings. Consider the points carefully to see if this is something for you.