Customer retention is at the heart of building and growing a business. If all your customers make a one-time purchase and never come back to do business with you, your company won’t grow. That’s why encouraging repeat business is vital to your growth.
Repeat business is essentially when a customer shops with your business or engages your service over and over again. Repeat customers are loyal customers who love your brand and often recommend it to others.
In this competitive business world, you’ll need to find strategies to keep your customers coming back. Custom receipts, printed on high-quality thermal paper, are a great way to encourage repeat business.
Let’s take a look at how your custom receipts can help you maintain your old customers while attracting new ones.
Include Discounts and Coupons
This is undoubtedly one of the easiest ways to promote repeat business. People are always looking for ways to cut down on costs and save money. When you offer discounts, people are more likely to revisit your business.
They will keep coming back even when you don’t offer discounts because they have built a relationship with your business. Most often, people forget that the success of a business depends largely on the relationship between the business and the customers or clients.
You can also offer coupons when their purchases reach a certain amount. Whatever discount you choose to go with, make sure it’s something that would attract clients. However, make sure that the discounts you offer do not affect your profits such that you end up making losses.
Print discount offers on your custom receipts and watch as your customers keep coming back day after day.
Invite Customers to Partake in Surveys
People feel more comfortable in an environment where their views and opinions are taken into consideration. If you have a website, you can leave your website link on your custom receipt and include a call to action.
Another great idea is to print a QR code on your receipt. That way, all customers have to do is to scan the code with their smartphones and they’ll visit your website to participate in the survey. Almost everyone has a smartphone so most of your customers can take the survey.
You can ask for their opinion on customer service, certain products or services, and suggestions they might have. Think of this as a digital suggestion box. Gaining insight from customers can help you serve them better, thereby strengthening customer relations.
Ask Customers to Provide Contact Details
Keeping in touch with your customers as a business owner is important. Your business or company should always be on their mind. Whether you own a retail store, a restaurant, or a gas station, you should make it almost impossible for your customers and clients to forget you.
One of the ways you can do this is by sending newsletters, promotions, and other information via their email. However, you can’t do this if you don’t have their contact information. You can ask customers to register their email addresses by including a call to action on your custom receipts.
Add Your Business Details on the Receipt
Customers and clients should be able to reach you should they have any questions or inquiries. Apart from your logo, your contact details such as phone number and email address should be on your custom receipts, regardless of the type of receipt paper.
Customers will visit your business or company repeatedly when their issues can always be addressed. Your social media pages can also be a great avenue for your customers to reach you.
Responding to comments can lead to strong customer ties with your customers. Include your social media account names on your custom receipts.
Promote Events
Events are a good time to bond with your customers. Although there are other ways of advertising your events, custom receipts are a cheaper option.
Advertisements on the television, radio, and in newspapers tend to be rather costly. When your customers realize you are not only concerned about their money, they trust more in the business.
The great thing about using custom receipts to promote your events is that because each customer gets receipts when they make purchases, they will see the notice.
Benefits of Repeat Business
Now that we have identified how we can encourage repeat business using custom receipts, let’s take a look at how this can benefit your business.
Ensures Growth
Regular customers enable your business to develop. Your business experiences growth because of loyal customers who with their purchases, keep the business running. Their consistency makes it possible to keep thriving.
Increases Profitability
More customers mean more profit. Your customers will spend more on your products and services if they trust your business.
You are in business because you want to earn. Your business is heading towards failure if you only incur losses. Regular customers ensure that there is regular cash flow which contributes to the proper running of the business.
Encourages Word of Mouth Advertisement
This is by far one of the most effective means of advertisement and it causes you absolutely nothing.
As far as your business offers good service, your loyal or regular customers will promote it to their family and friends. Some will even go as far as promoting your business on their social media pages.
Saves Time and Money
Building strong relationships with your customers takes time and effort. The money and time needed to convince new customers to become regulars can be invested in other areas that will benefit your business.
With regular customers, you end up with “employees” that don’t require salaries because they end up encouraging others to patronize your business.
Give it a Shot
If you are asked to list certain factors that contribute to the success of your business, you will probably include your customers. When customers keep coming back, it shows you are doing something right. Custom receipts allow you to promote repeat business. They allow you to communicate with your customers uniquely. Keep in mind that you have competitors. You should always be a step ahead.
