4 Tips To Bolster Your Business’s Social Media Presence In No Time

While almost every business with a Facebook or Instagram account has a social ‘presence’, having one that’s effective in bringing traffic takes quite a bit of legwork. And although a lot of companies would love a massive following to just flock towards their business, this is still a process that takes some time to develop. However, with the right strategy, you can not only start garnering a strong presence quickly but do so in a way that brings about a quality foundation for the long-haul. Here’s how:

Start With Your Values

Before we dive too deep into the technicals of your social media strategy, one of the first pieces we need to address is your brand values. No matter how much depth you’ve gone into your brand’s philosophy, ethos, or mission, it’s important to have a clear, concise vision of those principals. In fact, according to LucidPress, 64 percent of consumers cite shared values as the reason they do business with a brand, which shows just how much we invest in our convictions. And as social media is a primary channel for people to get to know your brand, having a solid guideline of values in place beforehand is imperative.

To begin assessing your brand, sit down and ask yourself what exactly does your brand stand for and who/what does it help? No matter how practical, there should be a genuine belief that you’re out to change the world in a certain way; and whether that’s by delivering the best beer to your city or by selling clothes that make someone feel empowered, every company has a purpose beyond just making money. Your purpose is going to be what drives your voice, as well as is the commonality you share with your audience; for example, how Nike has a voice that could be described as determined or motivated, which is driven by a motivation of ‘being a better version of themselves’ (which, is the common sentiment they share with their audience). Although nuances like tone and personality will come with time, the overall idea is to get a foundation in place to start rolling with, having a good grasp on how to start building your audience.

Get To Know Your Audience

Once you’ve established the brand voice you’re after, the next step is to start looking at what audience is going to gravitate towards it. This can be quite an interesting project, as narrowing might not give you enough of a customer base but going to broad could prevent you from building a solid bond amongst your peers. Although you probably already have a general idea on where to get started, a significant part of audience building is knowing not only the story told to, but the science on where the listeners of that story would be.

Take a look at the followers you’ve already started to compile and ask yourself what sort of commonalities exist amongst them, as well as why they’ve picked that platform. It’s okay to have more broad answers starting out, as we’re primarily interested in gaining a scope on demographics. For example, as noted by WordStream, 81 percent of millennials check Twitter at least once a day. If my audience is primarily engaged there, then diving into what specifics amongst that group would be worth including amongst my marketing mix. While it might seem a little technical at first, the more you walk through audience development, the more familiar the specifics will become.

Know What Platforms Work Best For Your Business

Even though certain aspects such as where your demographics exist are important, that doesn’t always paint the entire picture, as every business can have their own niche built-in fan bases. However, that’s why hedging your bets in multiple mediums is a smart move to finding them.

In examining the numbers from the different platforms you’re using, take a look at which ones could be worth the boost. With Instagram holding an interaction rate of 2.2 percent, seeking to access followers on Instagram might not be a bad suggestion, especially if you’re selling a consumer good or service. Also, don’t be afraid of experimenting with different types of content per the mediums you’re delivering, such as if photo works better on Twitter versus producing videos for your Instagram stories. Although measuring effectiveness will take some time, it’s well-worth continually studying, giving you the best odds of growing an audience at a consistent rate.

Keep Your Experiences Consistent

Finally, perhaps the biggest mistake a lot of businesses make with their social media efforts is giving up because they weren’t an overnight success. This is a patient process and one that even if you do somehow go viral, still won’t always necessarily mean long-term engagement. Remember, social media is a tool to build a lifelong relationship with your consumer, which over 90 percent of them expect the brand experience to be the same across all platforms (as noted by Kettle Fire Creative). Create a schedule and stick with this, as being great social is not only one of the most cost-effective ways of developing an audience but also one of the most meaningful for your brand.

What are some ways you’ve seen success with bolstering your social media presence? Comment with your insights below!

How Entrepreneurs Can Boost Their Social Media Followings

Every entrepreneur knows the importance of social media marketing. There are paid options, but if you are new or on a budget, it’s possible to make the process free. Garnering substantial followings across channels such as Facebook, Instagram, Pinterest, Twitter, Snapchat, and LinkedIn not only help influencers reach as many people as possible, they become a foundation of credibility. If you are an entrepreneur that browses different accounts and makes a note of how many people follow them, you cannot help but think: if so many people support this person, their content must be good. So, how do you go about emulating these influencers?

Post exciting material

Content is essential. Would you go into a museum that had three mediocre exhibits you could easily see elsewhere, even if the Smithsonian itself plastered its name over the door? No one will follow you if there is nothing interesting to look at. You need to get people excited about what you are doing: your business ventures, the peers you meet, and even your failures (everyone needs to see successful individuals humanized, so people might appreciate your transparency and hope to learn from your mistakes).

Make sure your material is relevant to the platforms you post them on. What goes on LinkedIn will not necessarily work for Twitter. Almost all social channels are dependent on images, though, so snap photos of your day-to-day work life and more intriguing events. If you travel for business, post images of you in unique locations. If you sell houses, show off the ones that are designed well. If you can catch an internet user’s eye, you have completed the first step in capturing their full attention.

Be worth following

Besides posting content worth looking at, you need to be consistent. Returning to the museum analogy, if you find an incredible establishment with exciting exhibits that never change, how often are you likely to be a recurring visitor? Not very often, so remember to regularly update your channels with fresh material to keep followers coming back.

Be strategic about what kind of content you share. Insight into your professional life is excellent, but younger generations of social media users are particularly passionate about brands’ social, environmental, and economic responsibility. How you change your customers’ lives, how you treat your employees, how often you speak out on important issues, and other factors will influence Millennials’ and members of Gen Z’s decision to follow you.

Network with other influencers

Want to know how to acquire Instagram followers and get Facebook likes? Tap into other influencers’ audiences. If you have a peer or colleague with a fan base of any size, ask them to drop your name. Social media users trust the people they follow, so if they vouch for someone else, then their content must be worthwhile, right?

If you have the relationship to do so, feel free to ask outright for promotion. Otherwise, begin networking by commenting on posts from influencers you admire, re-share their material, and engage with them online when they respond to you. Don’t be pushy or obviously hungry for attention—expert influencers will smell you a mile away and might not want anything to do with you—so act like a genuine fan, and let discussions of your own brand arise organically.

Network with your followers

You do not need to fish for promotions with your followers, but you do need to build relationships with them. Do you know what else makes a great museum? One with incredible customer service and tour guides. People might come for your content, but they should stay because you make them feel seen and heard. Respond to comments, engage in conversation, answer questions, and re-share user-generated material. Interactions should be two-way, not just you tossing captioned photos into the air and hoping people appreciate them.

Consumers are wary of faceless corporations, so as an entrepreneur, you have more of an opportunity to humanize yourself. Don’t be afraid to crack a joke now and then or embrace the online culture of younger generations. Reminding your followers (and your potential ones) that you are, indeed, a person not only makes you more fun to interact with, but it also encourages people to trust you. Consumers search for transparency and learning opportunities, so you can be an accessible source of both.

If you want to be a successful entrepreneur, it is wise to have a personal or company brand that consumers can identify with. The more you connect with people on a personal level, the more likely they are to double as customers. How will you go about amassing followers on social media?

3 science objects used in various businesses

Businesses nowadays have to make a lot of effort to keep up with the technological advances and many developments of their competitors. Some areas are well-known for integrating science devices into their basic processes whereas others are only starting to implement them.

If you would like to find out more about how science manages to become an essential part of most businesses these days, just keep on reading. We have compiled a list of three items you might not have known prove their worth in specific industries.

  1. Ultrasonic cleaners

Ultrasonic cleaning is utilized in a broad variety of domains. One you might be aware of is that these devices are excellent for cleaning tableware and jewelry. Depending on the soiling level of the item that needs cleaning, such products can be used either with water or appropriate cleaning solvents.

While many ultrasonic cleaners are used in watchmakers’ establishments, jewelry workshops, as well as electronic repair businesses, maybe you didn’t know that these devices are also extremely useful in dentists’ offices. A plethora of dental practices utilizes ultrasonic cleaners on a daily basis in order to remove blood and saliva residues from instruments commonly used on patients.

While the capacities of most of the alternatives employed by professionals are larger, jewelry cleaners are on the smaller side of things. This sanitation method is safe and effective, as long as the instructions per every device size and components are abided by.

  1. Microscopes

Microscopy is used for a broad array of scientific purposes, but few people might know that it is exceptionally efficient in veterinary medicine. Many such devices with magnification ranges of 40x to 1000x can be found in vet practices. Some are equipped with batteries, which render them portable, and so the vet can take the microscope with them if an analysis has to be done on the field.

Even some USB microscopes, despite their simpler design and limited capabilities, prove their worth when it comes to making the difference between one type of external parasite and the next. Skin modifications can also be discovered and diagnosed with the help of a simple microscope.

  1. pH meters

Medical professionals probably know that pH meters, and strips, in particular, can be utilized for a variety of measurements such as testing the pH of urine, saliva, and even tap water. However, something that some individuals might not be aware of is that some pH meters, albeit different in design and capabilities compared to strips, are used for brewing purposes. Some digital choices can also be utilized for measuring other factors, such as the temperature of the liquid, its electrical conductivity, as well as the total dissolved solids.

Because of their handy design and features, brewing pH meters can also be utilized for checking the acidity and alkalinity of water in spas, pools, as well as aquariums and even fish tanks. Many models are outfitted with a waterproof case, and that of some units is very resilient, which means that they are capable of withstanding the test of time.

eDiscovery and Email Compliance

Today’s professional communication is done mainly through email, both internally and externally. It is a vital communication tool, therefore. Today, it is as legally valid as paper documentation in legal cases, as it is a document that proves what two parties agreed on. It can, therefore, be used as supporting cases. Because of this, it is vital that emails are stored properly and that they cannot be tampered with. This is known as archiving, which has to be compliant with eDiscovery rules. Professionals like Matt Knouff are working very hard to ensure there is an increased understanding of what this is and what it means.

The Need for Email Compliance

Businesses have to have an eDiscovery system in place in which all user activities are logged. These logs should be fully encrypted, so that they cannot be tampered with. If evidence of tempering is found, this can be strong litigation evidence. If any data has been deliberately deleted, then courts may impose fines on them because of not being compliant with modern rules.

What Are the Necessary eDiscovery Factors to Comply With?

Matthew Knouff understands how difficult it can be for organizations to be fully compliant, considering how many emails they receive every day. This can be resolved, however, with a proper eDiscovery solution. To maximize these solutions for compliance, he believes the following elements are of importance:

  1. The system should take an integrated, holistic approach in which the entire process is streamlined and no complications arise. It is likely that additional applications will need to be added at some point. Hence, good eDiscovery systems must be scalable so that future costs can be avoided.
  2. A good eDiscovery tool can manage all types of different data to ensure full compliance, and this data should be stored in the same way, in the same database. Organizations should have to use just one system in order to access all the necessary information, thereby reducing confusing and the chance of human error.
  3. The eDiscovery tool should be able to avoid duplication of data, thereby saving on storage space. It should be able to convert multiple copies into single files, thereby keeping a smooth and organized process.
  4. The service should be structurally designed to ensure processing is spread across multiple points. If only one entry point is available, then indexing and searching processes will significantly slow down.
  5. The overarching aim of these systems is to make it easy to search for things. Hence, the system should be able to find results very rapidly when specific keywords are entered. Exact results should be searchable too, and this should be fully transparent.

If litigation is commenced, cases can be lost completely if it is not possible for one of the parties to provide the evidence that backs up their statements. The result is a loss of money through fines, and a loss of reputation. The latter is difficult, if not impossible, to recover from. By having a proper eDiscovery system in place, the risk of this happening is significantly reduced.

How to Invest in the Trump Economy

Politics and stock markets are very closely linked. Economic indicators are severely affected by political decisions, as are earnings. Considering we live in complicated economic times, not in the least due to the new Trump Administration, it can be difficult to predict how markets are going to move. However, experts like Stephen R Buzzi believe that it is possible to thrive economically during the Trump administration.

In the first few months following the presidential election, it was understandable that there was a lot of political uncertainty, something that is seen after every presidential election. However, it seems as if things haven’t slowed down at all, with one geo-political disaster after the other. And the result is that financial news websites are now filled with political headlines, and every political headline is a piece of financial news.

The Political Impact

President Donald Trump promised to restore spending on the US infrastructure, and he promised American jobs for American people. The direct impact of this was that the materials sector experienced significant growth – even though none of these promises have been made good on yet. Trump is struggling to really find his place in government, and this has an impact on the economy.

For instance, the IMF rapidly slashed their original growth rate, dropping it from the expected 2.3% in 2017 to 2.1%, and leaving it at 2.1% for 2018, down from 2.5%. This means growth is actually cut, and that is one of the many things that seems to hurt Trump’s ego. He did promise, after all, 4% growth, something that is looking increasingly unlikely.

A New Status Quo

According to Buzzi, it is important that investors learn to understand the difference between where growth truly is, and where it should be. This is done by looking at the GDPNow forecast instead, for instance, since they show what the current status quo is. Trump is not managing to get things done as quickly as he promised (look at the Affordable Care Act, for instance), and this means investors need to reset their projections as well.

Steve Buzzi warns that investors cannot ignore the political/financial headlines, however. These have had a significant impact and must be watched. However, this doesn’t mean established strategies and trends have gone out the window. In fact, most investor like Buzzi who have stuck to their old strategies have been very successful, experiencing consistent gains and solid wins, despite Trump’s administration.

The key difference is, however, that action now has to be swift in certain areas, and slow in others, and this seems to have been turned around. Hence, investors have to become more patient and they have to review their expectations of where the risks are. Buzzi has important strategic knowledge and can therefore understand which strategies will affect which items, and how the turbulence can be navigated through appropriately. Yes, there is a turbulent stock market, but that only means that investors need to continue to show confidence, despite political issues, or the economy could collapse.

Why would anyone employ the services of a teaching company?

As free educational materials are in abundance on the internet and available in a diverse range of formats, covering virtually every academic subject possible, why would anyone wish to, or be willing, to pay for the provision of additional educational resources and services?

Countrywide there is a plethora of teaching companies that provide a wide range of teaching materials and services to support, compliment and act as an alternative to mainstream education provided by such as Thomas M Rollins Teaching company.  Over the last couple of decades these teaching companies have become multimillion-dollar concerns and these companies have proved to have the ability to be competitive and continue to thrive and flourish.

One major factor in their continued enviable success is their insistence on employing only the best qualified, respected academic individuals available.  Renowned professors, from the most prestigious universities are recruited and the practice of paying exceedingly competitive wages ensures only the best qualified staff available are recruited.  Insisting on utilizing the best staff results in the best quality performances possible and the resources and materials manufactured by their staff is always of the highest quality.

The level of materials produced by teaching companies is considered outstanding. All learning resources are both inspirational and motivating and as a direct result are always able to maintain students interest and instill a love of learning.  To ensure students are intellectually stretched and their potential abilities are maximized, thought provoking and innovative tasks are set.  Educational resources are consistently differentiated, which ensures the work is accessible to those of all abilities from the less able to the most gifted.

Academic formats produced by teaching companies are very varied.  Parents who are concerned about their child’s educational performance may employ their services as they may wish to enhance and improve their child’s educational outcome.  In addition, some students may wish to take full advantage of the services available, as they may want to use accurate, highly intellectual exemplars, which they can then emulate incorporating their own personal style.  Traditional educational facilities may take on board their services for a target group of children for whom traditional and conventional methods have previously failed to produce the results desired.

A wide variety of academic resources are available from the teaching companies.  Primarily, conventional essays incorporating a high academic quality are offered in a plethora of subject choices ranging from more common subjects like History, Math and English and obscure, less mainstream subjects such as Psychology, Archaeology and Psychology.  For those preferring the visual learning approach inspirational video based lectures are also offered to satisfy these needs, and again are available in a wide base of core subjects and topic choices.  Consistently high-quality content, with accurate lectures are guaranteed, with many incorporating some elements of humor which results in maintained audience interest.  Another educational opportunity offered by the teaching companies is to hold seminars on a weekly, or monthly basis generating and developing student’s discussion skills and the implementation of study weekends which give students the unique opportunity to get directly involved and engage in a range of interactive activities developing their overall learning experiences.

Enhance learning, employ teaching companies.

Haris Ahmed Chicago – How to Adopt a Successful Business Attitude

Many years ago I met an inspirational business woman when I was trying to set up my very first business selling hot dogs on the corner of my block in Removille, Chicago. After a quick chat, I began to tell the lady about my business struggles and she gave me some of the best advice that I have ever received, so good in fact that I made sure that she wasn’t charged and I paid her bill myself.

Sadly my hot dog enterprise failed but the woman’s advice stayed with me about how to adopt a successful business attitude. In fact I used this advice to find success later in life when I found success with my buddy Haris Ahmed Chicago-resident like myself and inspirational man all round. I thought then that I would share with you the advice that I was given so that you too could find the successful business attitude that is inside you, if you want success, here is how to go get it.

Sacrifice Everything

If you want a successful business then you are going to have to work at it and work hard. This is going to mean that you will have to sacrifice a great deal in order to find the success that you are looking for. This is something that can be tough to do, especially when you see your friends heading off for nights out and vacation which you cannot go on because you are working your fingers to the bone. With that being said, once you find the success that business can bring, you will soon be the one laughing.

Be Inspired By Competition

When it comes to competition, you must never see this as a negative that can damage you, but rather an added inspiration and a test of how good you are. The reason why most businesses fail when there is competition around is because they can become obsessed with the competition and try to imitate what they are doing. The best way is to simply stay true to who you are and make sure that any competition that comes your way, drives you on to even more success.

Be Persistent As Hell

And finally, the greatest piece of advice that this woman gave me was that I had to be persistent in business and do all that I could to refuse to take no for an answer. This is not only something that stayed with me, but something that even today I always strive to live up to. If you have a product that you believe in and you are trying to pitch it to a business, get in their face until they say yes. If you have a distribution deal pending and you are trying to work out contractual details, be like a dog with a bone until they say yes. Whatever it is that you are trying to achieve in business, don’t ever let someone say no, and if they do, make sure that they regret it when they see just how successful you are.

Why Your Small Business Should Hire a Reputation Management Firm

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Running a small business is not easy and you must scrutinize every cent which is spent to ensure that you are going to make sensible financial decisions. The key to making financial decisions is to ascertain whether you are going to receive a strong return on your investment and one such area of investment which not enough businesses are making, which provides a very strong return on the investment is the hiring of a reputation management company. Many reputation management consultants complaints which people have when discussing small businesses are highly unfounded and here are just a few reasons why you should genuinely consider a reputation management company for your small business.

How Are You Doing?

There is a huge amount of companies who have no idea what their online reputation even looks like and fail to understand the level to which this can affect business. If you want to understand what your online reputation is and see just how much it could be causing harm to you business then you need to hire professionals who have your best interests in mind.

Competition

Strong reputations lead to higher trust for customers which in turn leads to higher sales. All of this collectively improves your market share and can take you above the competition. If you are falling behind your business enemies then consider what damage your online reputation might be doing to you, a single negative review can see you losing a huge amount of sales and if you don’t get on top of it then who knows how much more you will lose, and how much further ahead your competition will move.

Future Plans

If you are blind to what your online reputation is and you invest heavily in an digital marketing strategy for example, you could very well be shining a spotlight on a company which has criticism across the internet. This will not only see you waste your money but also exasperate the problem. Hiring a reputation management company will ensure that the image which you want to put across to consumers is accurate so that when you do make future plans such as marketing or a growth strategy, you can do so safe in the knowledge that this is the image the consumer will see as well.

Higher Sales

The reason why a reputation management firm investment has such strong ROI is because it will ultimately increase and general more sales for your business. AS mentioned before, a single negative review could potentially scare of hundreds, even thousands of clients if it is left unanswered ( should it be true, ) or left on the site if it is a falsehood. The key to business is about making money and the way we do that is through sales, if there is anything which is standing in the way of you selling your products then it must be addressed as soon as possible.

Top Pitfalls in Business

It is a well known fact that over half of all new businesses will fail within their first 3 years and that of that half, around a further 40%, will fail in the following 2 years. These figures are actually rising year on year which is a very worrying fact for anyone who has just started out in business or for anyone who is planning to do so.

Striving for success and consciously avoiding failure is a daily struggle which will place you and your business under a great deal of pressure and in truth, there is no way to avoid this, it is the true face of business. With that being said, there are lessons that can be learned form this eh have been successful in the past and also, those who have failed. To help you in your efforts to avoid failure, let’s take a look at some of the factors which have caused businesses to fail in the past.

Finances

Naturally, finances is the key to the success or failure of a business and this will fall into a few separate categories.

– Lack of funds

Businesses should always ensure that they have a healthy amount of money both as a foundation and going forward to ensure that they can operate to their potential.

– Mismanagement

Businesses managing finances without the skills to do so or making risky decisions without consulting.

– Ignorance

Owners becoming blind to their bottom line and not paying sufficient attention to their cash flow either because they are too wrapped up in operations or they have a lack of knowledge.

Focus heavily on the financial side of things and ensure that it is an area looked after by a professional.

Outsourcing

Outsourcing is a vital piece of the puzzle when it comes to running a business but it is important that it is done at the right time and in the right way. It can be tempting to outsource too much of the business but this can result in financial problems, equally, many people do not outsource the right areas at the right times, causing a similar problem. Ensure that you outsource key parts of your business which give a strong ROI and help you to operate more effectively.

Reputation

Your company and its reputation is crucial to your success and if you follow in the path of many who have gone before and fail to acknowledge this, then you could be in for problems. Online reputations are especially important and you should consider employing a reputation management company to help you out in terms of creating and managing a strong online reputation, if you are in any doubt as to whether this is a service which could benefit you then read the reputationmanagementconsultants.com reviews to see just how many businesses have greatly benefited from having their reputation reviewed and boosted online. Reputation is crucial to you success and you should treat it with a high level of importance.

How to Grow Your Business’ Presence Online

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Regardless of what business you happen to be in, we are in a  world where it has never been more important to create a profile online. The world operates using the internet and from our smartphone to our laptop, the internet is where we go when we want to find something new. Online marketing can gain access to more sets of eyes than any marketing ever has and if you want to grow your business, your brand and ultimately your revenue, an online presence is essential.

If you want to increase your internet presence then here is what you need to be doing.

Check Your Reputation

The first thing that you need to do before you make efforts to create or boost your online profile is to ensure that your online reputation is in good shape. Contact a team like the one at Eric Schiffer Reputation Management Consultants who can review, restore and protect your online reputation. Something as small as a negative review can do great damage to your company or your brand image once you shine an online spotlight on to your business so you should ensure that before you start, your business is squeaky clean.

Go Social

Social is the best place to go when it comes to building your online presence, this will give you the chance to connect with millions of people around the world with ease, you can also add a human touch to your business through social media. You can utilize social media to create campaigns which will boost your online presence, if you are in a position to do so then you can also pay social media websites such as Facebook and Instagram to push the reach of your posts to ensure that you engage with a wider audience and grow the presence of your business online.

Search Engine Optimization

Search engine optimization is a technique which allows many customers to find your business and it gives you much greater exposure on search engines. The idea is that you target a particular set of keywords, once a potential client searches for these keywords on a search engine such as Google, you company will arrive on the first page or second page of the results. There are two reasons why this is important, the first is that it is very rare that anyone looks further than page 2 of search engines and the second is that even if they do not use your company directly, they will see your name and make a mental note, the essence of why building an online presence is important.

If you have no technical skills regarding computing or the internet then don’t worry, many of the skills which are required can be done with ease and for everything else, you can hire a company for a reasonable price who will work towards the goal of boosting your online presence. The ROI on this kind of investment is tough to measure but you can guarantee that with a strong push online, you are sure to see more sales coming your way.