Real Estate Marketing Techniques That Work In 2020

As a real estate agent, you constantly need to look for ways to grow your business with marketing ploys that to grab potential customers’ attention.

A study done by the NAEA Propertymarket, the UK’s leading professional body for estate agents, found that more than 75% of property buyers buy through a real estate agency. These results confirm that there is a big market for real estate agencies in 2020. But the dilemma is how to get these prospects to your agency, and not that of the competition.

In this post, we look at some of the best marketing methods and real estate advertising methods to use.

Build a Great Business Website

The world is becoming more digitalised every day, and customers are researching and buying all kinds of things digitally. So you should not be sticking with conventional selling methods.

It is necessary to be successful that every business type needs an online presence because most of the target markets are spending time on Internet platforms. It is estimated that as many as 80% of customers search online before making a purchasing decision.

Building a website for your property business is the first move towards creating an online presence to contact prospective clients.

Write Blog Posts

You can add a blog to your site with SEO optimised posts. This is a cheap way to increase your online presence. When SEO is done correctly, it will help you get visitors to your content who are genuinely interested in your products.

Using keywords and key phrases correctly makes it easy for your target audience to find you online. SEO tools like AHREFs and Google Analytics will help you find relevant keywords for your content.

Use Email Marketing

Through your website and social media, you can build an email list, and send monthly newsletters to your subscribers offering your latest properties and services.

This is one of the best property marketing methods, as it is practically free, and enables you to engage with your readers personally.

Collaborate With Local Businesses

Partnering with local shops and other businesses will help promote your properties and get your target audience to engage with you. You can also ask your business partners to display notices for your upcoming open house events.

Use Drone Photography

Property images taken from the sky provide some amazing shots. Drone photography is the latest strategy savvy real estate agents use to give a different perspective to potential buyers. So use drone photos and video to add a thrill factor to your ads and social media posts.

Make Videos

Video is a powerful vehicle for all types of marketing objectives, and these days it does not cost a lot. Whether you are creating high-quality videos to showcase your properties or explainer videos for your services, video footage can be the additional push you need to stand out above the rest.

Host Webinars

You can create awareness among potential clients by hosting an online webinar to educate people about what’s currently available in the market, and its investment potential. During the webinar, discuss various topics on the real estate market in your area.

Try Local Tours

Inviting your prospects to tour the local area and show them the positive side of the town, will help them decide that a property in the region is just what they are looking for.

Run Paid Ads

Running a PPC Google campaign, or paid Facebook Ads will generate visitors to your site immediately. Advertising on social media will also help with social networking.

Also, you can run paid ad campaigns to boost your social media presence.

In your ads, use the most stunning pictures of your property portfolio to capture attention.

The good thing about social media marketing is you can customise your ads to your target audience. Therefore, your ad will only reach the relevant audience.


When marketing your real estate agency, your primary goal should be to create a perception that the homes on your books can provide a great lifestyle. Building that perception requires efficient marketing tactics.

4 Tips To Bolster Your Business’s Social Media Presence In No Time

While almost every business with a Facebook or Instagram account has a social ‘presence’, having one that’s effective in bringing traffic takes quite a bit of legwork. And although a lot of companies would love a massive following to just flock towards their business, this is still a process that takes some time to develop. However, with the right strategy, you can not only start garnering a strong presence quickly but do so in a way that brings about a quality foundation for the long-haul. Here’s how:

Start With Your Values

Before we dive too deep into the technicals of your social media strategy, one of the first pieces we need to address is your brand values. No matter how much depth you’ve gone into your brand’s philosophy, ethos, or mission, it’s important to have a clear, concise vision of those principals. In fact, according to LucidPress, 64 percent of consumers cite shared values as the reason they do business with a brand, which shows just how much we invest in our convictions. And as social media is a primary channel for people to get to know your brand, having a solid guideline of values in place beforehand is imperative.

To begin assessing your brand, sit down and ask yourself what exactly does your brand stand for and who/what does it help? No matter how practical, there should be a genuine belief that you’re out to change the world in a certain way; and whether that’s by delivering the best beer to your city or by selling clothes that make someone feel empowered, every company has a purpose beyond just making money. Your purpose is going to be what drives your voice, as well as is the commonality you share with your audience; for example, how Nike has a voice that could be described as determined or motivated, which is driven by a motivation of ‘being a better version of themselves’ (which, is the common sentiment they share with their audience). Although nuances like tone and personality will come with time, the overall idea is to get a foundation in place to start rolling with, having a good grasp on how to start building your audience.

Get To Know Your Audience

Once you’ve established the brand voice you’re after, the next step is to start looking at what audience is going to gravitate towards it. This can be quite an interesting project, as narrowing might not give you enough of a customer base but going to broad could prevent you from building a solid bond amongst your peers. Although you probably already have a general idea on where to get started, a significant part of audience building is knowing not only the story told to, but the science on where the listeners of that story would be.

Take a look at the followers you’ve already started to compile and ask yourself what sort of commonalities exist amongst them, as well as why they’ve picked that platform. It’s okay to have more broad answers starting out, as we’re primarily interested in gaining a scope on demographics. For example, as noted by WordStream, 81 percent of millennials check Twitter at least once a day. If my audience is primarily engaged there, then diving into what specifics amongst that group would be worth including amongst my marketing mix. While it might seem a little technical at first, the more you walk through audience development, the more familiar the specifics will become.

Know What Platforms Work Best For Your Business

Even though certain aspects such as where your demographics exist are important, that doesn’t always paint the entire picture, as every business can have their own niche built-in fan bases. However, that’s why hedging your bets in multiple mediums is a smart move to finding them.

In examining the numbers from the different platforms you’re using, take a look at which ones could be worth the boost. With Instagram holding an interaction rate of 2.2 percent, seeking to access followers on Instagram might not be a bad suggestion, especially if you’re selling a consumer good or service. Also, don’t be afraid of experimenting with different types of content per the mediums you’re delivering, such as if photo works better on Twitter versus producing videos for your Instagram stories. Although measuring effectiveness will take some time, it’s well-worth continually studying, giving you the best odds of growing an audience at a consistent rate.

Keep Your Experiences Consistent

Finally, perhaps the biggest mistake a lot of businesses make with their social media efforts is giving up because they weren’t an overnight success. This is a patient process and one that even if you do somehow go viral, still won’t always necessarily mean long-term engagement. Remember, social media is a tool to build a lifelong relationship with your consumer, which over 90 percent of them expect the brand experience to be the same across all platforms (as noted by Kettle Fire Creative). Create a schedule and stick with this, as being great social is not only one of the most cost-effective ways of developing an audience but also one of the most meaningful for your brand.

What are some ways you’ve seen success with bolstering your social media presence? Comment with your insights below!