Liver King (real name Brian Johnson) is worth an estimated $5 million to $20 million in 2026. That is a long way below the “$100 million a year” business he once boasted about, and the range is wide for a reason: almost everything we know about his money comes from his own claims, and his credibility took a huge hit when he admitted in December 2022 that his famous physique was built with steroids.
Still, the businesses behind the persona are real. His supplement company, Ancestral Supplements, sells freeze-dried organ capsules in a market worth hundreds of millions of dollars, and his social media following runs into the millions. Here is how the money works, what went wrong, and where things stand now.
Liver King Quick Facts
| Real name | Brian Johnson |
| Known as | Liver King |
| Known for | Eating raw liver and organs, the “ancestral lifestyle” |
| Businesses | Ancestral Supplements, The Fittest |
| Followers | About 6 million on TikTok, 3 million on Instagram, 1.2 million on YouTube |
| Based in | Austin, Texas |
| Estimated net worth (2026) | $5 million to $20 million |
Liver King Net Worth Estimates Compared
| Source type | Figure | Our take |
|---|---|---|
| His own claims (2022) | Businesses making “$100m a year” | Never verified, and made before the steroid scandal |
| Celebrity net worth sites | $5m to $10m | A more grounded starting point |
| Kind Of Normal estimate | $5m to $20m | A real supplement business and big following, discounted for the scandal, lawsuits and legal costs |
How Liver King Made His Money
Ancestral Supplements
The core of his fortune is Ancestral Supplements, which sells capsules made from freeze-dried beef liver, heart, kidney and other organs. The pitch is that modern people should eat like our ancestors did, and the company’s products are sold online and on Amazon. The whole organ supplement category sold an estimated $153 million on Amazon in the year to January 2023, and Ancestral Supplements is one of its best-known brands.
The Fittest and coaching
He also runs The Fittest, a fitness and coaching business built around his nine “ancestral tenets”, from eating organs to cold exposure and sun.
Social media
Liver King went viral around 2021 for videos of him eating raw liver, shirtless and enormous, often with his wife and sons. His following on TikTok, Instagram and YouTube drove traffic to his supplement brand, and that was the real business model: the content was the marketing.
The Steroid Scandal
In late 2022 leaked emails suggested he was spending around $11,000 a month on performance-enhancing drugs. In December 2022 he posted a YouTube video admitting he had used steroids and that his earlier denials were “a lie”. Overnight he went from fitness hero to, in the eyes of many fans and the press, an outed scam artist of the fitness industry, and his reputation never fully recovered.
A $25 million class-action lawsuit followed, filed in New York in December 2022, which claimed he had misled customers about how he got his physique in order to sell products. It was dismissed with prejudice in March 2023, apparently after a confidential settlement, so we do not know what it cost him.
The 2025 Arrest and Netflix Documentary
In 2025 his troubles went beyond the internet. He was arrested at the Four Seasons Hotel in Austin, Texas, after posting Instagram videos threatening podcaster Joe Rogan, and was charged with making terroristic threats, a misdemeanour. Reports later said the charge was dropped. Around the same time, Netflix released Untold: The Liver King, a documentary about his rise and fall.
Bad publicity is not always bad for business, but it is hard to grow a health brand when the founder is better known for scandal than for health.
What His Business Might Be Worth
Here is a rough way to think about it. These are illustrations, not confirmed figures.
| If Ancestral Supplements earns | Typical profit margin | Yearly profit |
|---|---|---|
| $10 million in sales | 10% to 20% | $1m to $2m |
| $30 million in sales | 10% to 20% | $3m to $6m |
| $100 million in sales (his claim) | 10% to 20% | $10m to $20m |
Given the scandal and the crowded market, we think the lower rows are more realistic today than his 2022 claims. A supplement brand of that size could still be worth several times its yearly profit if he ever sold it, which is why our upper estimate is $20 million.
The Weird and Wonderful World of Ancestral Living
Liver King did not invent eating organ meat. Around the world, offal is an everyday food: Scotland has haggis, France has foie gras and andouillette, Mexico has tacos de lengua and tripas, and in Thailand and across Asia you will find grilled liver, intestines and blood soups at street stalls. For many cultures this is simply using the whole animal.
What Liver King did was turn that tradition into a shirtless, high-drama brand. If you are curious, trying offal on your travels is a far cheaper way to explore it than a supplement subscription, and you will learn a lot more about the place you are visiting.
Liver King Timeline
| Year | What happened |
|---|---|
| 2021 | Goes viral for videos of eating raw liver |
| 2022 | Claims his businesses earn $100 million a year; admits steroid use in December |
| 2022 | $25 million lawsuit filed in New York |
| 2023 | Lawsuit dismissed with prejudice in March |
| 2025 | Arrested in Austin over threats to Joe Rogan; Netflix releases Untold: The Liver King |
Where to Follow Liver King
Frequently Asked Questions
What is Liver King’s net worth in 2026?
We estimate $5 million to $20 million, mainly from his supplement company Ancestral Supplements, his coaching business and social media.
What is Liver King’s real name?
Brian Johnson.
Did Liver King use steroids?
Yes. He admitted it in a YouTube video in December 2022, after leaked emails suggested he spent around $11,000 a month on performance-enhancing drugs.
What happened with the Liver King lawsuit?
A $25 million class action was filed in December 2022 and dismissed with prejudice in March 2023, reportedly after a confidential settlement.
Why was Liver King arrested?
In 2025 he was arrested in Austin, Texas, for making threats against Joe Rogan online. Reports said the charge was later dropped.
Who owns Ancestral Supplements?
Brian Johnson, the Liver King.
