Brian Johnson, recognised as the Liver King, is a notable fitness influencer and entrepreneur. He’s famed for championing an “ancestral lifestyle,” advocating the consumption of raw organs and meat, particularly endorsing daily liver intake. However, this diet has sparked concern among nutritionists due to potential hazards. Johnson advocates nine “ancestral tenets”: sleep, eat, move, shield, connect, cold, sun, fight, and bond.
Today, we are going to talk about Brian’s early life, and rise to fame and also get a peek into Liver King’s net worth, the outed scam artist of the fitness industry!
Liver King Net Worth
As of 2024, Liver King’s net worth is estimated to be $12 million, most of which comes from his supplement businesses.
Liver King’s Main income
Liver King’s primary income stream hails from his supplement enterprises, with Ancestral Supplements being the most prominent among them.
He runs various enterprises such as Heart and Soil, The Fittest, and Medicine Man Plant Company. Heart and Soil, a weight loss supplement firm, garners approximately $5 million in revenue, while The Fittest, specialising in strength supplements, falls below the $5 million mark in earnings.
Medicine Man, a collaborative endeavour with Mark Vorderbruggen centred around mushroom-based supplements, achieved a remarkable $1 million in its inaugural year. Liver King’s involvement likely constitutes a minority stakeholder position in these ventures, implying that his equity is notably less valuable compared to his stake in Ancestral Supplements.
Liver King’s supplements are designed to provide both general (Liver, Bone Marrow, Organs) and specific support, following the principle of “like supports like,” in alignment with the natural methods of our ancient ancestors. These businesses have significantly contributed to Liver King’s net worth.
Liver King’s Other Income
Other than his supplement businesses, Liver King also generates income through sponsorships and brand endorsements within the fitness sector, capitalising on his status as a bodybuilder. He leverages his social media platforms for these promotions. This exceeds his annual earnings by $250,000, contributing to Liver King’s net worth.
Liver King Social Media Accounts
Liver King is quite active on social media, where he shares insights into his unique lifestyle, fitness routines, and dietary practices. Here are his handles:
Liver King Personal Life, Stats & Facts
Brian is wedded to Barbara Johnson, and together they have two children named Rad Johnson and Stryker Johnson. She frequently makes appearances in the backdrop of his TikTok and Instagram videos. Barbara, a dental specialist by profession, closely aligns herself with her husband’s ancestral lifestyle.
Liver King’s Rise to Fame
Back in 2004, Brian’s introduction to the world of “Liver King” took place while he was snowboarding. This occurred shortly after he commenced work at a pharmaceutical firm, granting him the means to partake in expensive outdoor pursuits.
His life took a turn when he crossed paths with Barbara, his future wife and the future “Liver Queen.” Following his wedding with Barbara Johnson, Brian established an integrated dental practice alongside her, a venture they eventually divested from. Post their successful dental enterprise, the Johnsons delved into the realm of retailing nutritional supplements while embracing their roles as influencers full-time.
During this period, Liver Queen fervently supported Brian’s adoption of the ancestral lifestyle, a pivotal point that marked the inception of Liver King’s journey as a robust and shirtless influencer.
Their enterprises are rooted in a philosophy termed “Ancestral Living,” embodying a lifestyle that draws inspiration from the customs of our early forebears. This approach encompasses a paleo diet incorporating raw meat, bone marrow, and animal liver while also pushing the human body to its physical limits.
Prior to his marriage, Brian’s lifestyle followed a different trajectory. During the younger years of their sons, both parents found themselves grappling with multiple ailments and allergies, leading to frequent hospital visits and a dire need for assistance.
Today, Brian is not only healthy and fit but also financially stable, which is quite apparent through Liver King’s net worth.
Liver King’s Early Life & Education
During his early years in Texas, Brian’s physique was a far cry from the muscular build he boasts today. He reflects on his less-than-ideal and fragile upbringing, attributing it in part to the loss of his father during his formative years.
Following this tragedy, Brian relocated to San Antonio to live with his mother. He grappled with regular instances of being physically targeted and bullied in his school environment.
In one incident, a classmate flung a spitball directly at Brian’s face in sixth grade. On another occasion, a new pair of sneakers was pilfered from Brian’s locker during class, surprisingly leading to an unexpected boost in his self-esteem.
Stats & Facts
- DOB- 7 April 1977 (46 years old)
- Location- Austin, Texas
- Height- 5 feet 7 inches (170 centimetres)
- Marital status- Married
Liver King’s Net Worth in 2025?
Liver King’s net worth is set for continued growth in the upcoming years due to his thriving supplement enterprises and expanding influence. With his supplement businesses generating substantial revenues and Liver King’s ever-increasing social media presence, he is bound to get a lot more opportunities within the fitness realm which will further boost his annual earnings.
His commitment to innovative health trends and entrepreneurial ventures may introduce fresh income streams as well. Overall, Liver King’s adaptive strategy, entrepreneurial acumen, and online influence will fuel his net worth’s sustained rise, solidifying his status as both a health influencer and entrepreneur.
