How SEO Helps Your Business

Many brands and businesses tend to neglect their online presence unless it’s actively making them money through the likes of e-commerce or advertising. This is especially true with brick and mortar stores; they believe that their website doesn’t matter too much, if at all, to their overall success as a business. However, the complete opposite is true; your website is one of the most significant faces of your business and can have a sizable impact on sales. Because of that, Search Engine Optimization (SEO) will play a major role in your business. As the leading search engine optimization firms will tell you, high-quality SEO has some benefits for your business.

The vast majority of these benefits will end up creating more brand awareness for your business and a high-quality strategy will ensure that the people looking for products or services like yours will be able to see them. As the majority of digitally-inclined people would know, if you’re not ranking high on the first page of a search engine then you’re significantly reducing your chances of being noticed by prospective customers.

It’s Often The Primary Source Of Web Traffic

While a significant portion of traffic is through social media and other areas, the majority of it is through organic search. Because of that, if you want to get your business noticed online, then a high-quality SEO strategy is mandatory. Websites don’t rank high on search engines without some work after all. As we already mentioned, if you’re not ranking well then you can miss out on a significant amount of web traffic.

It Impacts The Buying Cycle

The vast majority of customers do their research about brands and companies before they buy with them; this is especially true when it comes to purchasing any products or services that are relatively expensive. This is great from a customers perspective, but it means that if you don’t have quality SEO, then you’re not going to rank highly for any searches related to your business. Because of that, you risk losing out on a lot of conversions.

A high-quality SEO strategy will ensure that your website ranks well for the search terms that matter to your business. This will also help to inform them of the reasons why they should buy from you and improves overall brand awareness. This also helps to build trust and credibility with the people that you most want to sell to. This leads us nicely into our next point.

Local SEO Drives Conversions

Mobile search traffic has become huge over the past few years, and this has subsequently led to the rise of local search. Because of that, local search has become an almost mandatory part of all small and medium-sized businesses success or failure. In short, local SEO is optimizing your website for the immediate area that you serve. For example, if you’re a boutique florist in Manhattan, then you’ll want to make sure that your website is focused on people from in and around Manhattan.

After all, there’s no point in gearing your SEO strategy to people who may not be interested in your business or unable to purchase your services. However, it has the unique benefit of increasing your conversions and overall sales. This is because many people will use their phones to search for what they’re looking for. In the example above, this would mean optimizing your website for ‘florist in Manhattan’ and similar phrases. Doing this is a great way to insert yourself into a custome’rs buying cycle. If you’re a locally run business that primarily serves locals, then developing a high-quality local SEO strategy will lead to local conversions.

With those kinds of benefits, what’s stopping you from improving your business’s SEO and bringing in more leads? After all, when it comes to having an advantage over your competitors, every little bit can help. The most significant thread between all of the benefits that SEO offers a business, is that it helps your business to improve its sales. Through putting your brand name and products in front of local customers who’ll be interested in them, you’ll be able to build a significant amount of trust with them. This will lead to more and more conversions over the long-term.

These Are Most the Most Popular Types of Blogs

You have decided you definitely want to start a blog and have completed a lot of the basics like studied up on SEO, and even met with a local SEO company to discuss hiring them to ensure you write your posts so that you can get preferred placement on search engines. And now you need to decide once and for all what your blog will be about. You have a few choices because there are several topics you know well and others you are passionate about. But what is as important is deciding the exact style of blog you want to create. Here are your options:

Opinion Blog

These are the most popular types of blogs on the Internet. They are all about giving the blog writer (or writers) an outlet to share personal opinions. Opinion blogs often are fronted by a personality or expert type, they focus on polarizing topics, and have their reputation built by their readers and those who oppose their views.

Opinion blogs will mix actual news with opinion and sometimes try to position themselves as news sites, but in reality they only use real news to either prove or further their point of view.  Popular topics for these types of blogs includes: politics, entertainment and sports.

Entertainment Blog

These blogs often elicit the most passion from readers. They revolve around the life of actors, singers, athletes, models, gamers, and other entertainment personalities. Some entertainment blogs may feature this entire group while others only a portion. Some are mostly informational while others claim to be, but are really semi-scandalous.

Whatever the case, the popular ones keep millions of readers entertained, commenting and coming back for more. The common features of entertainment blogs are that they provide the latest updates, gossips and trends in the entertainment world. Some of the most popular are now owned and run by the television networks who want to be active in online communication about of celebrities.

Business Blog

Blogging has become an essential part of many companies marketing strategy and with good reason. A blog gives a company an opportunity to engage its potential customers in a more meaningful and personal way and to provide quick and essential feedback to them quickly. To be most effective, their blog might need to have a focus much broader then the products and services they sell, and include topics that are intimate or crucial to readers. An example may be that a healthy food products company may focus on providing health tips that actually fit outside the areas that their products would be able to affect directly, but the information is delivered under a heading of improving the quality of reader’s lives. Many of these blogs utilize a call to action strategy where readers are invited to try the company’s products and services and plenty of links to related sites that provide additional advice and insight to readers, and offer additional revenue opportunities for the business.

Information Blog

There is a class of blog that is purely information and designed to give readers a deep and sometimes technical understanding of a topic. It may include tutorials and real life scenarios with which the readers can potentially relate to, and utilize for their own benefit. Certain informative blogs even invite their readers to comment and debate on topics, allowing them to share their own knowledge with other blog readers.