Do You Really Need to Manage Your Reputation

Have you ever wondered whether your business needs to be in touch with a reputation management firm? If you have wondered that, then it is likely that you need to get in touch with such a firm as soon as possible. Online reputation management was once something that only huge businesses had to get involved in, but it is now something for everybody. Without strategies in place, you simply cannot protect yourself from the inevitable complaints and bad reviews.

Reputation management has to be seen as part of your marketing and advertising campaign. You need to set aside a budget and create a detailed strategy, as well as an action plan and operating procedure, so that everybody in your organization knows how to behave online when they represent your company. Additionally, the strategy is about being proactive, so that you focus on building a positive reputation long before any negative comments start to appear.

So how do you know whether this is something you can do yourself, or whether you need professional help? The following questions may help you answer that.

  1. What Are Your Rankings?

If you don’t know what rankings are, you definitely need professional help. Essentially, if you do not rank on the first page of Google, you have a problem. You cannot expect your customers to go to the second or third page, because they simply won’t.

  1. Do You Have Negative Reviews Against You?

If any negative reviews have been posted about you, you also need help. Even a single complaint can drive customers away. It is for this reason that reputation management is such a hot topic right now. You need to understand what is out there, and how people are finding it – even if that is because of an autocorrect word, by the way.

  1. Do You Have a Reputation Management Strategy?

If you don’t, you need one straight away. Without a strategy, you will set yourself up for failure. You need to have a plan in place, or you will basically be shooting in the dark, simply hoping that things will turn out ok in the end. If you work with a professional company, however, you can rest assured that you can focus on managing your business, while they make sure you look good.

The internet today is hugely different from the internet ten years ago, or even one year ago. To be able to keep up with changes, the way people search, the way consumers use the internet in order to make decisions, and more, you would need an extra 24 hours in a day, which nobody has. You need to be able to focus on your job of actually running your business, and leave the issue of reputation management to the professionals. But don’t think you can choose to not do either, to simply let things go, because you will quickly start to see your customer base drop and your profits diminish, without even understanding what has happened.

Jargon and Terminology Used in the Business of Music

Jargon is something that most people hate, but that seems to be totally inevitable regardless. If you are looking into the different music business programs, it is likely that you will instantly start to come across quite a bit of jargon. Hence, before you actually enroll, you may want to familiarize yourself with some of the most common terms, giving you a heads up above the rest.

Jargon and Terminology in the World of Music Business

  1. Bundling and unbundling – When tracks can be downloaded, but only if they are purchased as part of an album, they have been “bundled”. This means that you have to buy more than just one song. When a track is unbundled, it means you can buy it on its own, just like the old-fashioned “singles” of years gone by.
  2. Bundle – A bundle is basically a type of music service, tied up for third parties. For instance, a French bank entered into an agreement with Universal Music Group, offering young people a music service if they took out a credit card. This means financial services and music are tied together, and that is a “bundle”.
  3. Re-bundle – This describes when artists create a bundle of products as one large package. For instance, they can create a concert package, whereby fans receive the ticket, DVD, t-shirt, and CD, for one price. Re-bundling is very popular among artists with large fan bases. Fans, meanwhile, are happy about getting a good bundle deal, which is generally cheaper than purchasing each of the items individually.
  4. A la Carte – This is a term that puts control back in the hands of the customer. A good example of this is the iTunes music service. Those who put credit into their iTunes account can spend their credit on anything they want, regardless of genres, artists, songs, and so on.
  5. Streaming – This is one of the most important technical terms around nowadays, as it links music production with the online world. Streaming is very different from download, because with a download, you actually move the entire file to an external device before being able to hear it. With streaming, however, you can listen instantly, but the file will not be put on your device. In fact, downloading music is almost always illegal.
  6. Subscriptions – Most of us are aware of what a subscription is. Within the world of music, it generally means that people subscribe to a certain music services, such as Spotify or Amazon Prime Music.
  7. Ad-funded Models – This is a business type whereby revenue is shared among providers of content. For instance, Spotify make its subscribers view advertisements before they can play the music. Spotify gets paid for this, and this money is shared between the owners of the music on which the ad was shown.
  8. Music on Demand – This is a service that allows people to watch, play back, or listen to high quality music simply by pressing play, even though the music is not stored on their device. That has been made possible thanks to various technological developments.

Let Your Employees Drive Your Innovation

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All businesses need to commit to innovation if they want to remain competitive in the market. One way to do achieve that is through idea management, enabling internal and external stakeholders to come up with ideas for improvement. To capture this innovation, idea management software can be of great benefit. However, there are still some businesses that struggle to understand why they should consider this, and how it could benefit their business to listen closely to every employee. Yet, if they commit to employee driven innovation, they could see their business grow exponentially.

What Is Employee Driven Innovation?

The system of employee driven innovation is one where solutions and ideas are put forward by employees. What matters about this is that they are encouraged to think outside of the box, and beyond the confines of their job description. For example, someone who works in the finance department can put forward ideas about how to sort the post in the post room. They may not know as much about that particular area of their business, but it is in this that their strength lies: they have a fresh, and outsider perspective. Naturally, they can also put forward ideas about their own departments, but it is the openness and influence on everything that makes this innovation so powerful.

Within employee driven innovation, every idea is accepted and considered. This does not mean that it automatically gets accepted, however. So considering that, why do businesses resist this concept so strongly?

The Resistance to Employee Driven Innovation

There is a big challenge to be overcome in terms of convincing everybody across the board that each individual member of staff has potential solutions within them. One of the reasons for this is because the concept goes above and beyond the skills for which each individual was hired. Rather, it encourages people to think outside of the box and to become more collaborative with every element of the organization.

What idea management software does, is enable every individual to talk about their ideas using a single platform. Through this platform, they are empowered to say what they think, rather than having to go directly to a manager or another individual in the organization. Essentially, it is a process that encourages collaboration without any form of hierarchy.

By implementing idea management software, people become more engaged with their company, which leads to greater happiness. It also has a positive effect on retention, because people feel more valued by having their voice heard. Employee engagement has huge positive effects on every element of an organization.

By enabling people to think outside of the confines of their personal job or even their department builds a great deal of trust. People have a greater morale and are more loyal to their company. As an added benefit, everybody works together, across departments that they had previously never worked with. Those are huge benefits that make a company more efficient and creates a collaborative workforce that feels happy within their business.