10 Most Desired Travel Locations in 2019

You have some vacation time, and you want to make it count. That’s easy to do when you go to one of the most desired travel destinations. Pick a destination, choose one of the luxury villa rentals, and get ready to enjoy every minute of your vacation.

1. Paris, France

When U.S. News makes a list of the “World’s Best Places to Visit,” you have to take notice. Paris, France sits atop that list, and with the Louvre, Eiffel Tower, and more, it’s easy to see why. This is easily a top spot for those seeking luxury vacations.

2. Bahamas

Expect 2019 to be the year of the Bahamas. The white sand beaches are a huge draw, and the snorkeling and scuba diving are top notch. You can even see swimming pigs here.

3. Barcelona, Spain

As one of the oldest cities in the world, you can soak up the history when you visit Barcelona. It’s also home to some of the best seafood in the world and the nightlife will keep you entertained. Be sure to get one of the luxury villa rentals, so you can relax after a night of partying.

4. New York City, New York

The Big Apple is always a top travel destination. From Broadway shows to ample museums, there is never a dull moment here.

5. Montana and Idaho

You might be surprised to see Montana and Idaho together on the list, but that’s because both will grant you access to Yellowstone National Park. Get one of the luxury villa rentals close to the park, and you’ll be in for some amazing sights and lots of recreation.

6. Dominican Republic

Expect more people than ever to visit the Dominican Republic in 2019. The beaches and waterfalls are reason enough to visit, but it also has a vibrant nightlife and a great deal of history.

7. Santorini, Greece

Each year, countless people take luxury vacations to Greece. Many choose Santorini as their destination due to the red and black sand beaches, wineries, and ancient ruins.

8. Maui, Hawaii

You will feel like you’re in another world when you travel to Maui, Hawaii. Volcanoes, jungles, and black sand make this destination a breathtaking one. You can even play at a world-class golf course here.

9. Las Vegas, Nevada

The city that never sleeps knows a thing or two about luring tourists interested in luxury vacations. The city has more to offer than casinos, although they are a huge draw. It also has unique museums and ample sights, and it’s close to other popular destinations, such as the Grand Canyon.

10. Costa Rica

 

If you love the great outdoors, book one of the luxury villa rentals in Costa Rica and get ready for an epic adventure. Explore volcanoes and rainforests, examine the wildlife, and lounge on one of the beaches here.

Where Do You Want to Visit?

Any of these destinations are perfect for those who want to take luxury vacations. Decide which one fits into your vacation style, book one of the luxury villa rentals, and start packing. It’s about time to take that dream vacation.

GREECES ISLAND SMALL JEMS

Greece has more than 2500 islands and 165 of them are inhabited. Summer in Greece is warm to hot and this makes the islands a perfect destination for summer holidays.

Some of the islands are more touristic and others are quieter, so the visitor can choose from a big range according to his needs. No matter which one you choose, you will enjoy the pleasant weather, the transparent waters and Greek hospitality.

Among the plethora of Greek islands, there are 3 of them that could be described as small gems: Mykonos, Paros and Santorini. Each one has its own beauty and character but they all are chosen by thousands of visitors each year.

Mykonos: sandy beaches and luxury accommodation

Mykonos is the favorite Greek island of international celebrities. Not long ago, it was just another fishermen island in the Aegean Sea – until rich and famous travellers discovered its natural beauties. Today, Mykonos has become one of the most luxurious summer destinations.

Mykonos has more than 30 beaches and most of them have golden sand and are well protected from the winds. The famous southern party beaches – Paradise, Super Paradise, Paraga and Psarou – are all very organized but sometimes they get overcrowded.

Other beaches like Elia or Panormos are also sandy and partly organized but accept fewer visitors and are more suitable for guests who prefer a more serene beach.

Luxury accommodation has become a part of Mykonos lifestyle. Mykonos Luxury Villas are the most lavish places to stay and they offer a lot of amenities and privacy. VIPs usually choose a Mykonos Villa by MLV, the leading villa company in the island for their accommodation.

High level luxury can also be found in one of the many 5 star hotels of the island. The bigger ones have their own restaurants, beach bars, private beaches, boutiques and spas, so that their guests can find anything near them.

Paros: sandy beaches / Naoussa + Parikia

Another very touristic island in Cyclades is Paros. It also has many beautiful sandy beaches, warm climate, beautiful whitewashed houses and great nightlife.

Paros best beaches are:

  • Kolymbithres, where white rocks create unique tiny bays
  • Chrissi Akti, a perfect sandy beach for windsurf lovers. Its name means “golden beach” in Greek
  • Ai Yannis or Monastiri, a lounge, organized beach with a lot of events taking place during the whole summer
  • Piperi, a beautiful long beach in a very convenient location near Naoussa
  • Ambelas, the beach that many locals prefer, with a lot of taverns

The two most visited areas in Paros are Parikia, the capital and main port of the island, and Naoussa or Agoussa. They both are built at the seafront, have a good nightlife and a lot of places to see.

At Naoussa don’t miss the Venetian castle, built during the 13th century, and the Aqua Park, accessible only by boat leaving from Naoussa every hour. Naoussa is the center of nightlife in Paros with a lot of clubs, bars, restaurants and cafes.

At Parikia you can visit the Archeological Museum of Paros, the Castle and the Church of Panagia Ekatontapiliani, one of the most famous Greek churches. The main seaside road has a lot of traditional taverns with fresh fish and nice views, while the central market road has many small or bigger shops with traditional products and souvenirs.

Santorini –  amazing views/ volcano

Santorini is rich in different landscapes and full of colors. Fira, the capital, and other villages are built on the top of steep cliffs, offering astonishing views to the Ocean. Nightlife is intense with many clubs and bars and the island accepts thousands of young visitors every year.

The reason for Santorini’s special geography is the active volcano located on the islet of Nea Kameni, which had its last eruption in 1950. At Palia Kameni the sea waters are warmed by the volcano and you can have a natural spa just by swimming there.

Santorini beaches are either sandy or rocky in different colors and they easily get overcrowded as tourists seem to love the island. Some of its most famous beaches are the Red Beach, the White Beach, Vlychada, Perivolos, Kamari and Perissa.

Oia is said to have the most spectacular sunset and Foinikia is a colorful village with blue, pink and green houses.

7 Ways to Naturally Treat Addiction

Drug addiction has been viewed as a global epidemic. Overdoses of opioids like fentanyl have become the leading cause of Americans. Those who can’t afford to go to drug rehab may want to seek a holistic approach to battling addiction. Focusing on improving your life with a healthy diet, exercise, reducing stress, and abstaining from drugs and alcohol can be beneficial to your health.

While overcoming addiction is complicated and stressful, it’s not impossible. Change is possible as long as you’re committed to making that change in your life. This holistic approach to treating addiction comes with plenty of support, self-help, and determination. If you tried and failed to overcome your addiction, don’t think there’s nothing left for you to do.

The road to recovery is a long one, and it can take you down the wrong path. All you need to do is keep trying until you reach the light at the end of the tunnel. Be careful of withdrawal symptoms such as anxiety, difficulty concentrating, headaches, irritability, nausea, and tension. Treating addiction is a process that sometimes fails and causes the addict to relapse.

Every option that’s available to the addict in recovery should be taken into consideration. Here are some ways to naturally treat addiction.

Yoga

Regular exercise can combat stress and anxiety. Practicing yoga every day can help you connect with your mind and body in a way you’ve never known before. Yoga a moving meditation that can be used to treat addiction and help you connect with yourself without the need for drugs. It strengthens both your body and mind, helping you to better understand your body and the road of recovery.

Meditation

Meditation is used to quiet the mind. It can be used to promote clarity, mindfulness, and relaxation. While mindfulness meditation has grown in popularity, it has been slammed due to its lack of scientific evidence to support the claims that meditation can treat addiction.

Individuals who regularly practiced Transcendental Meditation decreased or stopped abusing drugs. The changes were parallel to the individual’s duration of their meditation practice. The longer an individual meditated, the stronger their chances.

Hypnosis

Hypnosis is another holistic approach to treating addiction. It was originally used as a method to help individuals quit smoking. It’s become known for its remarkable effects on addicts. Hypnosis creates a sensation in the brain that makes a person more receptive to suggestions.

A hypnotherapist will put the addict in this state of mind and then give them commands to follow. Addicts have reported that they have no desire to abuse drugs once they leave the hypnotic state. Some addicts reported they don’t experience symptoms of withdrawal. Hypnosis won’t work on everyone. Some are resistant to this treatment and can’t be hypnotized no matter how qualified the hypnotherapist is.

Art Therapy

Art therapy can be used to promote creative self-expression and emotional release. It helps to decrease the individual’s denial of substance abuse. It can increase the individual’s desire to change, provide an outlet for emotions, and reduce the shame associated with addiction.

Art therapy can help an addict communicate their feelings. Studies have shown that these therapies used in substance abuse treatment centers have made positive outcomes. Art therapy could be used in conjunction with other treatments.

Milk Thistle

Milk thistle is a natural supplement with medicinal properties that are extremely useful for addicts. Addicts that abuse drugs or alcohol ruin the health of their liver since its the only organ that’s used to remove toxins from the bloodstream. Milk thistle has natural properties that allow the liver to recover from substance abuse and restores its normal function to prevent these toxins from entering the bloodstream.

Skullcap

Skullcap is beneficial for addicts to use in the first week of their recovery. This nervine agent helps them manage common withdrawal symptoms. They typically feel nausea and insomnia as they go through the withdrawal process. Skullcap also helps the body and mind sleep better.

Omega-3 Fatty Acids

Omega-3 fatty acids are commonly found in fish such as mackerel and salmon. These fatty acids reduce inflammation caused by substance abuse and help the body promote cell creation and increased cell communication. This allows the addict to recover in a shorter amount of time. Omega-3 fatty acids also help the individual stabilize their mood as it improves blood flow to the brain. This helps addicts think clearly and decrease desire for drugs.

Top Tips for Making the Most of your First Trip to Las Vegas

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Of all the states, not many get as much of a bad rep as Nevada. Despite this, Las Vegas still sees millions of tourists flocking in to enjoy the bright lights, exotic entertainment and the chance to win life changing amounts of money at the casinos. Vegas is the ultimate place where you can let go of your inhibitions and really make the most out of your holiday – which over 41 million visitors experienced last year. The appeal of the restaurants, shows, shopping, and other attractions in Vegas is unrivalled by any other holiday destination. But to make sure you have an unforgettable trip, you’re going to need to understand a little about the landscape.

We’ve put together a comprehensive guide for those looking to conquer Vegas for the first time to hopefully quash any anxiety you may have about booking your trip! After all, no one likes to look like a first-timer when they step off the plane.

1. Don’t Underestimate the Size of Vegas!

Many people when they first come to Vegas make the mistake of thinking all of the attractions and hotels are in easy walking distance. The Las Vegas strip is over four miles long, even though it may not appear that vast on a map. It’s always good to leave a little room for spontaneity in your trip but note if you’re planning on trekking between the locations, you’ll probably need a new pair of shoes by the end of your trip! If you want to see as much as Vegas as possible, jump aboard the Las Vegas Monorail, which stops off at all of the major attractions.

Given the size of Vegas and just how much there is to see, it can be quite overwhelming to a first timer. But there are plenty of ways which will allow you to get a feel for the place and make sure you don’t go home feeling like you missed on a lot of the action. Even if you’re only planning on spending a couple of nights in Vegas tour operations such as the Big Bus will take you to all of the sweet spots! There are over 20 stops, but you can hop off at any time!

2. Know Where and When to Drink & Eat

It’s no secret that a trip to Vegas can cost you a pretty penny! So, make sure you make the most out of the freebies on offer. If you’re planning on playing slots, table games or video poker at a casino, don’t be so quick to head to the casino bar. Cocktail waitresses regularly make the rounds with FREE cocktails to try and persuade you to keep playing for a little longer. If you’re planning on hitting the clubs in the evening, remember that every drinks order will get slapped with an additional live entertainment tax, even if you’re only going to see a DJ. So, for cheaper drinks, find somewhere that’s entertainment free!

Where possible, try to avoid eating at peak dinner times. This is usually between 6pm and 8pm. Whilst it may not cost you extra money to eat at peak times, in some restaurants, especially in the Buffet-style restaurants you can spend a fair few hours waiting in line.

3. Prepare for the Weather

Many first timers come to Vegas – especially in the summer thinking that they will have no use for a jacket. The freezing chill of the casinos thanks to the overuse of the AC immediately tells them just how wrong they are. So, even if you’re planning on booking a trip for July, August or September always carry a light jacket. Whilst the temperatures may be frosty inside, outside you’ll be faced with the merciless heat. Make sure that you never leave your hotel without a bottle of water and a bottle of high SPF sun cream. For most tourists, there’s plenty of walking involved in a trip to Vegas, walking without water is one sure way to get dehydrated. If anything ruins your trip to the strip it will be sunstroke.

4. Take Advantage of the Discounts

There are plenty of Player’s clubs in Vegas which are well worth signing up to, even if you aren’t planning on doing much gambling. By signing up to a Player’s club, you’ll receive a whole host of exclusive discounts on meals, shows and attractions. All you need to do to take advantage of your membership is swipe wherever you go in the casino. Gamblers will definitely make the best use of the Player’s card which allows gamblers to accrue points with every game.

5. Taxi & Ride Share Tips

Wherever you’re visiting Vegas from, it’s almost guaranteed that you will receive a better taxi service in your hometown. Vegas may be the land of fast money, but it certainly isn’t the land of fast private transport. Always make sure that you allow 30+ minutes for a taxi to arrive, and you better make that an hour if you’re planning on travelling during 6pm and 8pm. The waiting time can be anywhere up to two hours if you have attended an event which draws in thousands of people. If you’d really rather not hang around waiting, there are plenty of ride sharing opportunities in the forms of shuttle busses – these are especially useful for travel to and from the airport.

Not quite ready for your trip to Las Vegas?

There’s plenty more to Las Vegas than gambling, but even so, the casinos are such a massive part of many tourist’s experiences! Why not see if you have the taste for the excitement of the casinos from the comfort of your own home by using an casinos like EgyptSlots.com? Playing from your sofa may not give you the same thrill of the most notorious of casinos, yet they can still help you to get to grips with the gaming experience. Just as slot machines are a massive part of land-based casinos, online video slots are now a flagship game for many online casinos such as Egypt Slots. With such high jackpot amounts from the more progressive slot machines, you may even be able to cover your expenses for your Vegas trip!

Top 3 cities to visit around the United Kingdom

There are some stunning cities around the United Kingdom with a large number of sites to see. So which ones top the list? Here we cover the three cities that must be visited and the various sites available.

1) London

Number one simply has to be London as it is one of the leading cities in the world. There are a vast majority of things to do in the city including visiting the National gallery and the British museum. These are both also free entry which is a further plus. Another popular site to see amongst tourists is the Houses of Parliament, which are of course home to world’s most famous clock, Big Ben.

In the summer months, Greenwich park is a very popular spot, and at the top of the hill provides a stunning view of the entire city. If you are more of a food and drink person then it is best to look no further than Borough market. Now over 1000 years old, it covers cuisine from all over the world and will have something for everyone’s needs. This is even more popular around the Christmas period.

Tourists may also look to visit the famous Downing street door, which are similar to these here. The final popular destination in the city is the Shard, which has a vast number of stunning food options available.

2) Cambridge

Number two is Cambridge, which is of course home to one of the leading Universities in not only the country but the world. The city is defined by Cambridge University, which has certainly played a role to the overall look of the city. It sits at the top of the list when it comes to pretty places to visit in the UK, with lots to see and great foot or cycling routes. The King’s College Chapel is one of the most popular destinations for visitors.

3) Bath

Number three in the list is the beautiful city of Bath. Another city that plays host to a leading University. It is such a popular destination for tourists due to the incredible Georgian architecture and world class museums and history. The City also has a large number of thermal spas, which drive a large number of people to the city.

The Do’s And Don’ts Checklist for Moving Abroad

So, you’ve decided to spice things up and experience a new country long-term. You’re ready for a new adventure and are certain to spread your wings. Making the decision is the easy part. Now comes the hard work. Any idea what to do next? You’ll want to check out our list of do’s and don’ts before making that big life change.

Do Get Your Papers in Order

The first and most important step when moving abroad is gathering all the necessary paperwork. Not only will you need an updated passport, but you will need some kind of visa in order to stay in your new county. Rules and regulations vary widely from country to country, so make sure you do your research when it comes to what kind of visa you are eligible for and how long it might take for that visa to go through.

Do Get a Health Checkup

One thing you might not think about before moving is your health. But many countries will require that you have proof that you are completely up to date on all of your immunizations. It’s also generally a good idea to make sure you are healthy before your big move. Bringing a foreign bug with you isn’t just bad for you, it’s bad for all your new neighbors as well.

Do Research a Housing Options and a Moving Company

Before you move, it’s also (obviously) a good idea to make sure that you have not only somewhere to live in your new country, but that your new home is safe and located in an area that is a good fit for you. Finding an apartment or a house before you move is ideal. But if you don’t have a home base yet, make sure you have a hotel lined up or friends that you can stay with for those first few days. If you’re in a pinch a site like couchsurfing.com may offer you a plan B. It’ll give you a place to crash for a night or two while you get your feet under you.

Another important thing you must do before moving abroad is researching moving companies that can help you get your stuff to where it needs to be. Professional movers have the resources that you just aren’t available to you. Which means they will be able to pack your things, transport them through customs, and have them arrive at the right location.

Don’t Move Blind

When you’re in the process of deciding to switch countries, don’t just pick a place on a map. Moving internationally is a big commitment that you can’t easily back out of. If you have the opportunity, it’s important that you spend time in the country beforehand, so that you can experience the culture and way of life in order to decide if it is a good match for you. Once you’ve immersed yourself in your new possible home, you will really know for sure if that is the place where you want to be.

Don’t Leave Your Pets Hanging

Moving with pets is always difficult, but when you’re moving to a different country, then it’s doubly difficult. If you’re taking your pets along on this new journey, then you need to make sure that you meet the health requirements of your new country. Many places require proper paperwork proving your pet has been vaccinated. Some countries also require your pet to remain in quarantine after they arrive in the country.

Don’t Leave Things to the Last Minute

Any type of move takes lots of planning, even if you’re just moving across town. But moving to a new country takes even more planning. The best thing you can do is not leave things to the last minute. Take care of all your paperwork, health needs, and housing issues before you take the plunge and start your new adventure.

What you need for an awesome RV trip

If you have always wanted to visit certain places in your country and for one reason or the next, you never had the opportunity to do it, investing in a recreational vehicle might just be something you ought to consider.

The fact is that RVing has become very popular over the years, and there are thousands of people who decide to retire and live in a motorhome instead of spending their time in the same place.

Even if you have a limited amount of time available for travel, you need to know that driving an RV calls for a set of things and measures you have to know about even before leaving your home. You have to stay safe, choose the right roads, have the perfect supplies, and be ready to face any unexpected events.

Here are a couple of things you might require if you want your RV trip to be comfortable, safe, and great.

Get a GPS

This is one of the first pieces of advice that we can give you, and it is based on the fact that a specialized GPS can tell you just what routes you can choose depending on the size of the vehicle you are driving. As you might know, access to some types of roads can be prohibited for vehicles that were too wide, tall, or too heavy.

If you don’t want to turn around and choose another way to get to your destination, this type of navigational device will make your life easy.

Make a checklist before leaving

From food to an extra blanket or an additional layer of clothes, you have to be prepared to face anything that might come your way. Make a list of things you might need and take them all if you’re a first-time RVer. You will notice which ones you haven’t used following your first trip, and you won’t make the mistake of packing them the next time around.

What about entertainment?

If you don’t want to spend money on entertainment equipment like a TV, for example, you can just get a Netflix subscription and then use the WiFi available at the campsite. Most camping places will allow you to use the Internet for the fee you’ll pay for staying there, anyway.

Be prepared for anything

You have to be equipped with two main things when it comes to RV travel. One of them is an open mindset, because absolutely anything might go wrong at some point, and the other is gear or equipment that can help you prevent various mishaps. One of them is a roof sealant for RVs, for example, as it will allow you to have a restful night sleep even when it’s pouring outside.

And finally, don’t forget to check on the weather before going on the road because that way, you’ll know just what you’re supposed to take with you. Even tire chains might be needed if you want to make sure you’re capable of navigating through muddy fields.

Exciting 2019 Holiday Ideas For Your Family

Now is a great time for you to start thinking about your family vacation for 2019 in order to get the very best prices when they are released. Most flights and travel packages are released around 9 or 10 months before the date, giving you the perfect chance to make some savings on your big summer vacation. Family holidays can be very expensive so getting the best price is key, plus booking up early means that you have something to look forward to when the nights draw in and the cold weather hits. Read on then for some great ideas for your summer vacation 2019.

Disney World

If you take your children to Disney World they are likely to have an unforgettable holiday and one which they will be very thankful for. Kids and adults love Disney and their theme parks are some of the very best on the planet. There is something incredibly magical about a holiday that includes some days at Disney World and you and your family can enjoy the best of Florida during your holiday too. If you have kids who are under the age of 5 think twice before taking them as you will want them to have an experience which they will be able to remember.

Caribbean

For many years the Caribbean was more of a holiday choice for those looking for a romantic getaway, but things have changed a lot in recent years. Not only to countries such as the Dominican Republic have a lot more to offer families now, the prices for getting there are considerably cheaper than they ever have been before. The Caribbean is a perfect place for a summer vacation and the fact that so many countries here have the infrastructure for a family break, makes it all the more endearing.

City Exploration in Tokyo

If you want to break from the norm of spending a fortnight on the beach, why not treat you and the family to a fascinating trip to somewhere like Tokyo? Tokyo is a neon metropolis which will blow the whole family away, it is a city which is steeped in heritage and culture which perfectly blends with the hyper-modern installations and way of life which can be found here. There is loads to do for kids in Tokyo and it will provide them with a holiday which is educational and extremely fun.

Euro Camping

Camping is a great way for the family to spend time together and it also helps to introduce your family to new places and the joys of nature. Camping on home soil may not be too exciting for a big summer holiday so instead why not consider taking the family to somewhere such as France, Spain or Germany, where many campsites are set up and aimed at family fun. The kids can get involved in all manner of activities and most campsites are close enough to big cities and towns, where the family can explore somewhere new.

Get booked up early for lowest prices and to help you get ahead.

How to Show Your Partner That You Love Them This Christmas

Christmas time is almost upon us which means that now is the perfect time to start thinking about what gift you will be picking up for your loved one this year. Planning ahead helps to take the financial pressure off buying gifts, as well as giving you ample opportunity to make sure that you get the perfect gift for your partner. The best gift that you can buy for your partner this Christmas is one which tells them just how much you love them, and we have some great ideas which you may wish to consider, in order to get your message across.

Romantic Break

A physical gift is not always the best idea and something which is sure to put a smile on your partner’s face is to take them on a romantic getaway. Life can be stressful and time together is often a rare commodity which is why getting away to relax on a quiet romantic break could be the best gift that you buy this year. The location isn’t of great importance, as long as it is somewhere far from home, in a relaxing environment, where the two of you can be alone and enjoy your time together.

Memories

Not all gifts need to cost the Earth and with the time that you have between now and Christmas, you could put together something truly special for your loved one. A memory book or an album is a beautiful way to show your partner what they mean to you and it is something which they can treasure forever. Rake around for any ticket stubs, photographs and any memorable items of things which you and your partner have done together, and then add some written notes about where you were, what you have achieved and how much you love them. A personalised gift such as this is the perfect way to say I love you.

A Pet

If you don’t already have a pet then this could be the perfect opportunity to bring in a new member of the family, as a gift for your loved one. The most common pets to buy are of course the likes of dogs and cats, hamsters, rabbits and canaries, and any one of these animals could be the perfect idea as a gift for your partner this Christmas.

Special Day

One of the most romantic gifts which I have received has been a day which was dedicated to me, and doing this for your partner could be a wonderful idea. You could take your partner out for a spa day, a day dedicated to their biggest loves and shower them in attention for the entire day. If you decide on this gift then make sure that you have the whole day mapped out including food and activities. Choose a day when there is nothing else going on and dedicate it to showing your partner just how much you love them, the perfect Christmas gift.

4 Tips To Bolster Your Business’s Social Media Presence In No Time

While almost every business with a Facebook or Instagram account has a social ‘presence’, having one that’s effective in bringing traffic takes quite a bit of legwork. And although a lot of companies would love a massive following to just flock towards their business, this is still a process that takes some time to develop. However, with the right strategy, you can not only start garnering a strong presence quickly but do so in a way that brings about a quality foundation for the long-haul. Here’s how:

Start With Your Values

Before we dive too deep into the technicals of your social media strategy, one of the first pieces we need to address is your brand values. No matter how much depth you’ve gone into your brand’s philosophy, ethos, or mission, it’s important to have a clear, concise vision of those principals. In fact, according to LucidPress, 64 percent of consumers cite shared values as the reason they do business with a brand, which shows just how much we invest in our convictions. And as social media is a primary channel for people to get to know your brand, having a solid guideline of values in place beforehand is imperative.

To begin assessing your brand, sit down and ask yourself what exactly does your brand stand for and who/what does it help? No matter how practical, there should be a genuine belief that you’re out to change the world in a certain way; and whether that’s by delivering the best beer to your city or by selling clothes that make someone feel empowered, every company has a purpose beyond just making money. Your purpose is going to be what drives your voice, as well as is the commonality you share with your audience; for example, how Nike has a voice that could be described as determined or motivated, which is driven by a motivation of ‘being a better version of themselves’ (which, is the common sentiment they share with their audience). Although nuances like tone and personality will come with time, the overall idea is to get a foundation in place to start rolling with, having a good grasp on how to start building your audience.

Get To Know Your Audience

Once you’ve established the brand voice you’re after, the next step is to start looking at what audience is going to gravitate towards it. This can be quite an interesting project, as narrowing might not give you enough of a customer base but going to broad could prevent you from building a solid bond amongst your peers. Although you probably already have a general idea on where to get started, a significant part of audience building is knowing not only the story told to, but the science on where the listeners of that story would be.

Take a look at the followers you’ve already started to compile and ask yourself what sort of commonalities exist amongst them, as well as why they’ve picked that platform. It’s okay to have more broad answers starting out, as we’re primarily interested in gaining a scope on demographics. For example, as noted by WordStream, 81 percent of millennials check Twitter at least once a day. If my audience is primarily engaged there, then diving into what specifics amongst that group would be worth including amongst my marketing mix. While it might seem a little technical at first, the more you walk through audience development, the more familiar the specifics will become.

Know What Platforms Work Best For Your Business

Even though certain aspects such as where your demographics exist are important, that doesn’t always paint the entire picture, as every business can have their own niche built-in fan bases. However, that’s why hedging your bets in multiple mediums is a smart move to finding them.

In examining the numbers from the different platforms you’re using, take a look at which ones could be worth the boost. With Instagram holding an interaction rate of 2.2 percent, seeking to access followers on Instagram might not be a bad suggestion, especially if you’re selling a consumer good or service. Also, don’t be afraid of experimenting with different types of content per the mediums you’re delivering, such as if photo works better on Twitter versus producing videos for your Instagram stories. Although measuring effectiveness will take some time, it’s well-worth continually studying, giving you the best odds of growing an audience at a consistent rate.

Keep Your Experiences Consistent

Finally, perhaps the biggest mistake a lot of businesses make with their social media efforts is giving up because they weren’t an overnight success. This is a patient process and one that even if you do somehow go viral, still won’t always necessarily mean long-term engagement. Remember, social media is a tool to build a lifelong relationship with your consumer, which over 90 percent of them expect the brand experience to be the same across all platforms (as noted by Kettle Fire Creative). Create a schedule and stick with this, as being great social is not only one of the most cost-effective ways of developing an audience but also one of the most meaningful for your brand.

What are some ways you’ve seen success with bolstering your social media presence? Comment with your insights below!