With the popularity of the world wide web as a venue for sharing one’s thoughts, experiences, and culture, people are finding creative ways for their voices to be heard. One of the most effective ways of getting your message out in the world is blogging. You can blog about virtually anything under the sun, but if you want a massive following, you have to choose a topic that appeals to a vast majority of the readers out there.
Why is traveling a good topic for a blog?
People love traveling. In fact, traveling is one of the few things that connects people of different races, age, and skin color. One’s faculty of wonder is innate and hard to repress. If you ask anyone you meet if they’d like to travel if they don’t have obligations or commitments, they’ll gladly and firmly answer yes.
If you blog about the places you travel or new destinations you’d like to explore, you have the power to bring your readers to these places and share the experience with you. You also inspire them to jumpstart their own travel goals and a bucket list of amazing places to visit. But with all these travel bloggers fighting their ways to gain more readership, how can you compete? With everyone wanting to share their own travel experiences, how can you stand out? Check these tips out.
Content truly matters
You have to know what your readers need. Your blog should be able to give them valuable information they need to know. If you’re blogging about South Korea, for example, aside from merely sharing how delicious their food was, you can write something about how to enjoy South Korea on a tight budget. In your content, you can also come up with a 3-day or 5-day plan with places to visit, food to eat, and activities to enjoy. You can also provide the budget for each item on your list. And it would make the most sense if you can share tips for first-time travelers.
Einstein once said, doing something over and over again and expecting different results is insanity. If what you have been doing doesn’t deliver the results you wanted, throw them away. It’s the same when writing your travel blogs. For example, if you have been taking and posting amazing photos of your travel, but those were not enough to make your content viral, it’s time to do something about it. Maybe you need to work on presenting your ideas.
Present your ideas in an unconventional manner. If you want to stand out, you have to be creative. For example, you are used to starting with a quote or description of the place, try to replace it with something dynamic. Why not allow your readers to experience the place in your opening statement? Paint the most fantastic scenery you can think of and describe it in words. That should be powerful enough to zoom in their focus. And once you’ve made them focus, sell your thoughts to them. Be persuasive but not imposing.
Invest aggressively on your blog
Money spent well is an investment. Don’t be afraid to invest in your blog. If you need your website to be more appealing and gain more traffic, pay for designers, copy editors, SEO auditors, audio and video editors, and conferences. If you need to use social media aggregator tools to improve your online presence, don’t think twice. Give it a try. All these will give you a competitive advantage in terms of the reader experience, product development, and overall blog value. Focus on your core competencies and delegate the rest.
If there are conferences wherein you can learn something new and build strong business connections, go for it. This can pave the way for guest posting opportunities or new sales. At the end of the day, the money you put out comes back by leaps and bounds.
Be the niche
Don’t just be another fish in the pond. Be the pond.
The thing about general travel topics is you get a lot of competition. To gain a solid market and make a statement for yourself, narrow your travel topics. Maybe you can go for trending destinations, RV travel ideas, tiny house travels, or Asian travels. Whatever you can decide on, make sure that it’s something that will identify you as a niche. If you focus on one thing, over time, you become an expert.
Later on, you will become the person or website your readers will turn to every time they need a destination or information related to your expertise. This will allow you to cultivate an even more significant online presence.
Everyone can write, but not everyone is gifted with the ability to paint the world in a more creative and colorful manner. As a travel blogger, you are not only obligated to share the experiences you had when you traveled. Instead, you have a bigger calling of letting the people know how these places and countries you visited exemplify the beauty behind racial, cultural, and geographical diversity.