Sunshine Predicts Worst Year for Tourism Industry in a Quarter of a Century

Sunshine, a UK-based online travel agency, has predicted that, in the wake of political coup, terrorist attacks, and local referendum on transfers of power, Turkey will see its worse year for tourism in a quarter of a century this summer. This follows an already lower number of people interested in the country, before the attempted coup.

Normally, the end of July in any Turkish resort means overflowing bars, and beaches where you will struggle to find a seat. Crowds of foreign visitors visit to enjoy the food, beaches, and warmth. Unfortunately, due to the political turmoil that the country has been experiencing, the summer of 2016 was the worst in nearly a quarter of a century, and this year is set to be even worse.

According to UK-based online travel agency Sunshine, the political instability and terrorism attacks in Turkey have caused a switched towards destinations other than Turkey in an almost unprecedented way. Figures were released for 2016 before there was an attempted coup, and those showed that, compared to 2015, there was a 41% drop in the number of international arrivals. If this is indicative of an ongoing trend, which it is likely to be since the political situation in Turkey has only gotten worse, then this year is set to be the worst in 25 years.

In fact, it is expected that the height of the 2017 season will show just how bad it actually is. Preliminary figures state that there has been a 6% drop in tourism per month since July 2016. A representative from Sunshine says: “In July 2017, there was an expected 47% drop in the number of visitors, and a 53% drop in August. While this is already incredibly bad – a 50% on average drop in tourism translates into millions of dollars after all – the reality is that the figures, when (and if) they are released, will be even worse. After all, these were the figures we expected before there was an attempted coup on the 14th and 15th of July 2016, and the subsequent political crackdown.”

On July 21, 2016, Turkey declared a state of emergency, which lasted for three months. This means it coincided exactly with the end of the tourist season as well. Sunshine has joined forces with a number of other UK-based travel agencies to determine what the impact actually is. This revealed:

  • A 40% drop on average in capacity to the country from travel agencies.
  • A drop in revenue of £100 million between April and June 2016 alone.

The reason why Turkey’s tourism industry was suffering even before the attempted coup, was due to the terrorist attacks experienced during the early parts of 2016. What accepted figures for this period of time showed was that:

  • There was a drop of just over a third during June 2015 for British visitors to Turkey.
  • 12,000 UK tourists arrived in Turkey per day in 2015.
  • 8,000 UK tourists arrived in Turkey per day in the first half of 2016.

Indeed, even now the UK Foreign Office has warned that there continues to be a “potentially volatile” situation in Turkey. All visitors are asked to carry a copy of their e-visa and their passport with them at all times.

The Sunshine representative adds: “We continue to hope that there will be a greater demand for Turkey by British visitors as a result of the slump in Sterling. What this means is that the cost of Turkey is well below the cost of Spain. This could be the country’s saving grace, but it doesn’t look hopeful just yet.”

Will Technology Boost Inequality?

Many people believe that technology helps the world becomes a better place to live. Since the invention of hunting tools in the Paleolithic Age, technology has also evolved along with us humans. Today, ordinary people use smart apps while developers use application performance management. We can now manage almost everything through apps.

On the other hand, it seems that technology is not really for all. It looks as though it is created only for the interest of a few people. Our society is divided into two main camps being the wealthy and the underclass.

Wealthy people usually are owners of large companies and asset holdings while the underclass is comprised of workers, tradesmen, and the unemployed whom the wealthy call the reserved workforce.

How Can Technology Cause Inequality?

When we talk about inequality, we refer to the growing number of people who become impoverished as a result of unemployment. Unfortunately, technology can contribute to such inequality by means of automation. Although the threat about automation has been around since the industrial revolution, it has almost been forgotten because automation hasn’t actually taken place yet.

However, the information age seems to fulfill such threats as automation is now becoming a reality. The use of artificial intelligence and the growing popularity of the internet of things (IoT) are examples of how automation is happening now.

Today, employers use AI to free their recruitment personnel from the daunting tasks of selecting job applications. Live chat support agents are now being replaced by chatbots. Even cab drivers have something to be afraid of because of the growing popularity of self-driving cars initiated by Google Car.

In the past, workers were afraid to be replaced by machines. What happened was that production machines ended up requiring more people to work them; however, these days, even machines can be replaced by AI and IoT technology. This means that the real threat of automation is stronger today than ever before.

Since many companies have started replacing manual tasks with productivity apps, many conventional jobs are no longer in demand. These days, more and more business activities are going to autopilot. As a result, many people are losing jobs, and it’s difficult to find one; therefore, poverty is now a major concern.

Is There a Way Technology Can Promote Employment Instead?

Technology, on the other hand, offers a lot of possibilities. If technology can possibly eliminate traditional jobs, it can also possibly create new ones. Technology has eliminated many secretarial jobs only to find out it’s creating more virtual assistant jobs.

In other words, there is a possibility that automation would offer more opportunities that what we could expect. Today, there are a lot of jobs that were unimaginable a century ago when automation became a threat.

Examples of these jobs are IT developers, SEO specialists, social media managers, and email marketers. These jobs didn’t exist before, and because of technology, they now provide means for many people to survive.

It’s easy to see the negative side of the coin, but it’s difficult to figure out the positive end; nevertheless, technology will bring us a lot of things far beyond our imagination now. Technology will create more jobs which we still don’t know today. Let’s not forget that tech companies like Google, and Apple employ a lot of people because of technological changes.

Final Thoughts

It’s true that automation aims at eliminating manual jobs, and this will push many people away from work. However, the impact of automation to the unemployment rate is not that significant yet, so there is a need study it thoroughly before you could give a definite verdict.

Why You Need to Get Travel Money Cards

Traveling overseas requires most of your time, energy, effort, and money. You have to be prepared for it, especially financially because you will be spending a lot. So, it is best to save up for your most-awaited holiday getaway with your loved ones and make the most out of it.

One of the numerous ways to access cash when you are traveling abroad is by using a travel money card. This is a simple and safe way to store your spending money once you are on a trip internationally. More so, it prevents any unwanted credit charges for your overseas purchases. Thus, get the best travel money cards before flying abroad for your vacation.

Listed below are some reasons why you need to avail a travel money card any time soon:

Travel money card loads various foreign currencies.

Once you have a travel money card, you can load up multiple foreign currencies and use it overseas. You will be able to withdraw cash over the phone, at an ATM, or in store. With this, there is nothing to worry about having to exchange foreign currencies anymore, for you can already juggle currencies when you are still in your home country. Simply check online first if the currency you will be loading to your card is allowed, so as to avoid any unnecessary circumstances to happen.

Travel money card locks in your exchange rate prior to your travel.

One of the advantages of having a travel money card is it locks in the exchange rate for your trip. You can easily budget your holiday cash, for you are certain enough that the rate won’t change anymore. Additionally, it would be a great idea to lock in a currency ahead of time before your trip, for you to be able to allot money on specific things. This could also mean missing out on any improvements in the exchange rate, however, it is still good for you because you won’t get affected when the rate goes down.

Travel money card functions as a debit card without linking to your account.

Another vital security benefit of having a travel money card is it can function as a debit card. You won’t need to link it your bank account, for it is a stand-alone card. By having it, you are able to minimize the risk of losing money due to theft or fraud. Furthermore, a travel money card includes a PIN code access, the chip, and you can block the card once it’s stolen.

On the whole, it is essential to get a travel money card when you are tripping overseas. Definitely, there is nothing to worry about carrying a lot of cash anymore, for you can simply bring your travel money card with you. These reasons mentioned above will help you decide why you need it. Hence, make it a point to consider having one in order to experience a hassle-free and enjoyable out-of-the-country vacation with your family or friends. Your trip will surely be one for the books!

Tips for road tripping across America

There are so many people opting for the opportunity to fly places these days instead of taking their car, you’d probably be forgiven for thinking that the classic American road trip is a bygone concept. However, that’s not actually true. While it does seem like road trips are less common today when it comes to cross-country exploration, statistics suggest that people are constantly taking to the roads when it comes to planning for things like last-minute vacations and family visits.

Since airline travel and customer service isn’t as great as it used to be these days, it makes sense that more people are beginning to consider the different ways they can explore the beauty of America, as huge and wonderful as it is. With that in mind, we’re going to look at some simple tips for road tripping across America.

  1. Clean your Car

First things first, it may not seem like a big deal to clean out your car before a road-trip. However, if you don’t end up feeling sick of all the wrappers and empty cola-cans on the floor of your car a day or so into your trip, you can be sure your friends and family will end up tearing you apart for it. Eventually, depending on how long your trip lasts, the smell of old food and drinks will start to get to you, and you’ll wish you had taken the time to run a quick vacuum around your car before you started out.

  1. Have a basic plan

To be successful in your road trip, you don’t have to necessarily plan every aspect of your experience, but you should have a basic plan in place. Delays happen, and the chances are you’ll need to make adaptations to your plan somewhere along the way. However, you can have a general idea of what you should be doing, just so you don’t end up going completely off track. If you end up over-scheduling yourself, then you’re just going to end up being frustrated.

  1. Make sure your vehicle is ready to go

About a week before you set out for your big adventure, you should have your mechanic look over the basics of your vehicle, including fluid levels, brakes, tires, and anything else that you can count on to cause some kind of problem. Make sure you fully inflate your spare tire, and take something along with you that’s going to help if you have a breakdown, such as a tire inflator. When it comes to the great road trip, it’s always better to be safe than sorry.

  1. Stay off the Highways

Unless you have a strict schedule and a specific destination in mind, then you’re going to need to spend some time on the back roads if you really want to get the most out of your American adventure. Most US road maps will be able to give you an insight into where the best back roads are, and you’ll find that some maps even include various dots and notes that will help you find the most scenic routes too. Alternatively, you could always do some searching online to see whether you can find any extra places to check out along the road to your chosen destination.

  1. Be prepped with entertainment

Finally, if you’re going to be sharing your driving experience with other people, which is probably a good idea if you’re planning a long trip, you need entertainment. During those times when you need to sit back and relax when someone takes over the wheel, or if you want to listen to some music along the drive, you’re going to need to have a phone or entertainment device handy that’s ready to offer you all of the amusement you could possibly need. Remember that you can get portable chargers that plug into a port in your car to ensure that you stay charged along the way.

The Great American Road Trip

The great American road trip can be an incredible experience if you know how to do it right. The best thing that you can do is simply make sure that you’re fully prepared for the adventure that lies ahead. Following the tips that we outlined above, you should be equipped with all the spare tools and extra entertainment you need to make your time on the US roads as incredible as possible.

10 Effective Tips for Data Breach Prevention

Do you really need to take steps for data breach prevention in your company? Absolutely!

In today’s times, data breaches are a very real threat that all companies, large and small, are dealing with. You’ll hear reports of how corporate giants like Epsilon, Target, TripAdvisor, and Home Depot, among others, have had security breaches. In fact, the Juniper Networks and RAND Corporation have released results of studies which estimate that by the year 2019, losses from information leaks and cybercrime are likely to cross $2 trillion.

As a business owner, know that your company is not immune to such threats and you must take effective steps for data breach prevention.

1. Monitor the Movement of Data Between the Various Departments

When your customers and business partners share personal information and other details with you, different employees are likely to use them to provide efficient services. Implement procedures so that this data is carefully stored and used. Make sure all employees understand the importance of security measures and coordinate activities carefully. An effective data breach prevention strategy would be to restrict access to only those personnel that absolutely need to use the information.

2. Assign Electronics to Employees for Company Use

Buy laptops, tablets, and cellphones and provide them to your employees for company use. You can have your IT team install the necessary software, firewalls, and other security applications and tools so that hackers cannot access the information on these devices. Instruct your employees to only use secure Virtual Private Network (VPN) access for working. You can also restrict the downloading of apps and prevent browsing that may lead to accidental leaks through phishing attacks. The biggest advantage of providing electronics is that employees must surrender them when they leave the company helping you safeguard the information stored in the devices they had been using.

To economize on the cost of devices, check out the refurbished and used laptop prices on various online stores like Amazon, ReUseTek, and Target, to name a few and make your choice.

3. Secure Each Device with the Appropriate Tools

An effective data breach prevention strategy is to protect each device that you provide employees by way of different security tools. Sign up with malware monitoring services that send you alerts as soon as your company systems are attacked with malicious code. Accordingly, you can instantly take the necessary preventive measures to protect your company’s database. Make sure each device has multiple layers of security applications such as anti-virus programs, encrypting software, login boxes, limited attempts for signing in, contact forms, security questions, and others. Direct your employees to change passwords regularly.

4. Install Computer Screen Recognition Software

Have your IT team install computer screen recognition software on all the assigned devices. This security tool ensures that the screen remains legible only as long as the registered user is looking at it. In case, she looks away from the screen, it will blur instantly. This data breach prevention tool makes it impossible for shoulder surfers to collect information. You can safely allow your employees to work from remote locations once they have this software installed.

5. Work with a Dedicated Server Only

When you work with servers catering to a larger number of websites, you risk hacking and data breaches. That’s because you can only ensure the security of your website. Other users browsing websites with insufficient security measures can endanger your website leaving it vulnerable to cyber crime attackers.

6. Have Your IT Systems Checked Regularly

Invite professional IT auditors that come in from time to time to audit your digital systems. They will undertake a thorough inspection of your website and security provisions and identify  sensitive areas. With their recommendations, you can implement the necessary data breach prevention measures.

7. Save Personal Information Only As Long As Needed

Set up mandatory data protection protocols according to which employees must erase all information as soon as it is no longer needed. These details can include social security numbers, credit card numbers, CVV2 codes, expiry dates, insurance numbers, and any other information that hackers can find useful. One of the best deterrents for cyber criminals is simply non-availability of data.

8. Keep Your Customers Informed

Inform your clients about the personal details you’ll need for providing services so they can make a well-thought out decision about whether or not to place orders with your company. Also, let them know about the data breach prevention measures that you have in place and how you’ll keep all details secure. Your customers and business partners will want to know about the failsafe procedures you have in place in case there are any cybercrime incidents.

Once customers understand that you have their interests in mind, they will be open to working with you when you request them to create complicated passwords and submit security responses at regular intervals when browsing through your website.

9. Use Effective Data Destruction Protocols

At regular time intervals, you may need to upgrade the digital equipment you have in your office. Before disposing of any laptops, desktops, cellphones, and other devices, make sure you have the hard drives shredded so that the information on them cannot be deciphered even by the most dedicated of cyber criminals. Sign up with certified professional services that perform secure data destruction on site or off site. They’ll provide you with the mandatory Certificate of Destruction so you can keep your business indemnified.

10. Shred All Hard Copies of Documents

Use the proper cross-cutting and shredding equipment to dispose of all paper documents saved in the company offices. Any documents containing sensitive information can fall into the hands of hackers and compromise security. Prevent this from happening by hiring the services of professional paper shredding companies in case you typically generate large volumes of sensitive paperwork.

Protect Your Business with Effective Data Breach Prevention Measures

The TRUSTe sponsored Harris Interactive poll reports that 90% of American customers choose not to place orders with companies that they did not trust with their personal information. You not only stand to lose business, but you also risk losses in case data breaches in your company’s IT systems cause loss of personal information. Prevent such possibilities by using the proper data breach prevention measures.

World’s Best Festivals One Shouldn’t Miss

Part of the fun of travel is the chance to participate in another way of life. There’s no better means of doing this than to get involved with one of the many colorful festivals taking place each year around the globe. Whichever continent you’re heading to, there’s sure to be something fantastic. Here, we look at five of the best.

Rio de Janeiro Carnival, Brazil
This needs no introduction. Attracting more than two million party-goers daily onto the streets of Rio de Janeiro, it runs for six days at the beginning of Lent. Rio’s samba schools are the driving force, and their colorful floats and dancers pack the streets for the main parade. However, the carnival also includes plenty of other festivities, in which anyone can join in and show off their samba moves.

Maralal Camel Derby, Kenya
If you find yourself in Kenya in August, you might want to head north to the small desert town of Maralal for its camel derby. Attracting participants and spectators from all over the world, competition is intense, although some riders show better control over their camels than others.

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MassKara Festival, Philippines
The Philippines is not yet a regular stop on the backpacker trail but you’ll be missing out if you don’t go. So much the better if you can time your visit around the MassKara festival. Held in Bacolod City and named for the smiling masks worn by participants, it includes a street dance competition, a beauty pageant and music. Characterized by the friendliness of its participants, it’s a popular festival so accommodation requires planning ahead. Luckily, real estate in the Philippines is booming, and you can easily find the best condos on Zipmatch, whether you want to rent or to buy.

The Venice Carnival, Italy
Dating back to the fourteenth century, Venice’s annual carnival is Europe’s oldest. Beginning after Christmas and running until the day before Lent, it attracts more than three million visitors annually. Many are tempted by the bright masks worn by carnival-goers, some of whom may be hoping to carry away the prize awarded to the most beautiful mask. Originally introduced to blur the distinction between the nobility in their fine clothes and ordinary people who could never hope to afford garments of the same quality, the masks remain popular today among Venetians and tourists alike.

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Holi, India
Marking the victory of good over evil, this Hindu festival of colors is celebrated in the north of India during the full moon in March. Unwary travelers venturing onto the streets can expect to return to their hostel or hotel with their clothes covered in brightly colored powder, or soaking wet from water balloons. However, this is still one of the best and most exuberant festivals in the world. People of all ages flock into the streets to perform religious rituals in front of huge bonfires, exchange greetings, dance and, yes, throw handfuls of colored powder around.

Looking to Break the Glass Ceiling? 8 Strategies for Successful Women

Do women really need to break the glass ceiling? Looking at the accomplishments of stalwarts like Mary Barra, Virginia Rometty, Indra Nooyi, Margaret Thatcher, Angela Merkel, Theresa May, and presidential candidate, Hillary Clinton, it is evident that women are not just capable of ruling the top echelons of the business world. But, they are perfectly capable of running whole nations.

And, research has proved this for a fact. According to the results of a study published in the Harvard Business Review, the most successful venture capital investments are the ones that have at least one woman founder. In fact, such startups of the Silicon Valley performed up to 65% better than organizations with all men on their boards. Go figure.

And, there’s more! At least 50% of students entering college in the West are women. Once they leave college, they’re going to be standing shoulder to shoulder with their male counterparts. They’ll have similar qualifications, and they’ll be looking for the same career advancement opportunities and high salaries. Women will have fabulous, highly innovative ideas, and they’ll be ready to break the glass ceiling.

Are Women Likely to Have These Opportunities? In Today’s World? Maybe Not!

As Sarah Thebaud at the Princeton University found, women today still face bias because of their gender. They need to work a lot harder than their male peers, display higher performance levels, and come up with outstanding entrepreneurial concepts to be taken seriously. Raising funding for their ideas is a lot more difficult. It’s a fact that men with less innovative ideas find it much easier to get investments.

And, that’s not all. Women continue to be judged according to their appearance. A beautiful woman needs to play down her looks while an everyday woman might need to work on her looks to gain enough attention. Every woman executive needs to maintain a strong, reliable persona that is trustworthy, smart, dependable, and who knows her stuff. At the same time, she cannot seem too enthusiastic, or her male peers might feel threatened by her strength and resourcefulness. And, they’ll make it more difficult for her to break the glass ceiling.

Steven Applebaum from Concordia University reveals that the results of his research showed that only around 3% of the top executives of Fortune 500 companies are women. He says, “Women are still perceived as inferior leaders. This ill-conceived notion needs to change—and fast. At the current rate, we won’t see gender equality in the boardroom until 2081.”

So, How Can Women Break the Glass Ceiling?

Women need to maintain their composure and keep their heads down working with the team until the time comes when the team can no longer function without their exceptional ideas. That’s when the men have no choice but to invite them to step in and take charge.

Here are some other practical tips you might find useful when you’re looking to break the glass ceiling.

  1. Look for a company that welcomes innovation and is progressive in its work ethos. Functioning in such a work environment is essential for your personal growth as well. You’ll feel inspired and excel because your accomplishments will be recognized and lauded.
  2. Study the history of the company where you work. What are the key talents and skills that attract the most attention? Who were the people who got promotions? What did they achieve for the company to qualify? You’ll get a fair view of the areas where you need to perform better.
  3. Set goals for yourself and work out how you’re going to attain them. Take performance reviews seriously. Ask questions about what you need to do to develop your skills and capabilities. Look for a mentor within your company who can train and guide you on your performance in the organization.
  4. Consider getting continuing education credits to further your skills. Each new qualification will serve as another tool to help you break the glass ceiling.
  5. Build an extensive network of contacts, within and outside of your company. You’ll also need all the help you can from your peers. Make friends and make a conscious effort to keep in touch with them. You never know when you may need help with a project or to advance the interests of your company. That’s a sure shot strategy to get noticed and rise to the top.
  6. Build a stellar record. Take on all the challenging projects you can. Focus on the advancement of the company. Don’t hesitate to express your ideas and be assertive in the boardroom.
  7. No strategy works better than hard work and dedication. Keep adding accomplishments to your resume. You’ll learn and gain experience working at bigger and more advanced projects. Soon you’ll have an impressive list of completed projects that can help you break the glass ceiling.
  8. Take care of your health. In your race to get ahead in your career, don’t ignore your body. As long as you feel well, you can continue to achieve everything you want to. As you cross the age of 35, if you feel like your body is starting to slow down, get yourself tested and treat hormone imbalances. This is one issue that can get in the way of your performance levels by causing all kinds of health problems including fatigue, lack of concentration, poor memory, mental confusion, and others.

Can women break the glass ceiling? Absolutely! All it takes is resilience and hard work. And, the right moves. Soon you’ll be able to prove that you’re more than capable of running the company and making a roaring success of it.

Spring Break Preparedness 101: Don’t Forget Your Apps

Spring Break is just around the corner — and not a moment too soon. It’s usually right about now that you’re stuck in an academic maelstrom of assignments, essays, and midterms, and to top it all off you haven’t seen the sun in days. Any longer spent on campus and you might just lose your mind.

Thankfully, you’ve got your holiday in the sun or on the slopes on the horizon. As you get your travel documents in order and triple check your passport is valid, don’t forget about an essential globetrotting tool: your phone. Though you usually never second guess adding this device into your pocket, your smartphone is a vacation gadget no Spring Breaker should go without. Equipped with a few essential apps and accessories, it can take your holiday to a whole new level. Keep reading to learn the best apps for your upcoming trip — wherever it may be!

Google Translate

 

Resort life isn’t for everyone. For those of us who want to go off script and experience something unique on our travels, Google Translate may just be the most important app of them all. Google’s translation service has come a long way since its inception 10 years ago, with the most recent update to the app allowing for translations of real-time conversations. Just choose the language you wish you were fluent in and tap the microphone — that’s all there is to it. Imagine how handy this will be when you want to converse with local residents beyond the typical, “excuse me—where am I?”s.

Hotel Tonight

 

Hotel Tonight is one of those apps you hope you never have to use but should never get caught without. We don’t want to jinx your upcoming holiday, but sometimes our vacations don’t quite go according to plan. You can miss a connecting flight, get stuck somewhere, and need a place to stay; the Airbnb host can catfish you; your 5-star hostel ends up being invested with bedbugs. Whatever causes you to look for last-minute accommodations, Hotel Tonight’s got you. With a few swipes of your thumb, you can search through their deals on nearby hotels and find an affordable, clean, and reliable room in as little as 10 seconds.

Vinyl Skins

 

Taking that perfect selfie can take some work, especially when you’re trying to get the whole squad in the frame. You’ll need something to give you extra grip on your device, so you don’t accidentally take the last photo on that particular phone before dropping it to its death. Vinyl skins from a manufacturer like dbrand can add considerable traction to your phone. Whether it’s an iPhone, Pixel, or Samsung Galaxy S7, their vinyl skins will cover your device accurately with a snug fit—as long as you attach them properly. Be sure to learn how to apply dbrand skins before you attempt to put them on, and it’ll hug every curve and corner perfectly. As an added bonus, these Android and iPhone skins help prevent scratches and scrapes from taking a bite out of your smartphone, so it can survive your whole vacation damage-free.

Find My Friends

When the buddy system doesn’t work, Find My Friends will help you track down your lost travellers. This app is a great addition if you plan on breaking off from the main group throughout the vacation, or if your Spring Break takes you to an incredibly crowded beach. FMF links to everyone’s GPS, so you can always see their real-time location on a map. It may seem a little overboard, but you can never be too safe on a holiday abroad.

Trail Wallet

Sure, you may be able to escape campus for a week, but you’re still on a student’s budget. That means you have to be careful with the way you spend your money. Trail Wallet helps you stick under your spending limits by tracking your daily expenses. All you have to do is input your allowance and the app deducts your purchases from your total and sends you notifications when you get close to your max. We know, we know — you could very easily keep track of this on your own, but you’re on vacation! You don’t do math on vacation.

Back Up Battery

If you expect to use Google Translate and Find My Friends all day and all night, you can’t rely on your phone’s built-in battery. You’ll see the dreaded low battery message well before you plan on calling it a night. Without a backup, you’ll miss out on prime Snapchat opportunities, and your Trail Wallet budget will go right out the window. Do yourself a favour by getting an EasyAcc Power Bank. It’s a slim, relatively powerful external battery that can fit into most pockets, purses, or bags. Just plug in your phone as soon as you lose power, and you’ll never miss a shot.

Any kind of vacation that takes you far away from campus is going to be great, but you can make your Spring Break is even better with a few choice selections regarding your smartphone. Make sure you’re ready for the best vacation yet by investing in the above apps and accessories.

Of course, don’t feel left out if your broke student life means you’re making it a staycation this year. There’s always Netflix to binge, and now that you can download all of Iron Fist or the Santa Clarita Diet, you can even watch it while riding the bus to your parents’ house. And just like that, your phone is the MVP of your Spring Break — however you decide to celebrate it.

Do You Really Need to Manage Your Reputation

Have you ever wondered whether your business needs to be in touch with a reputation management firm? If you have wondered that, then it is likely that you need to get in touch with such a firm as soon as possible. Online reputation management was once something that only huge businesses had to get involved in, but it is now something for everybody. Without strategies in place, you simply cannot protect yourself from the inevitable complaints and bad reviews.

Reputation management has to be seen as part of your marketing and advertising campaign. You need to set aside a budget and create a detailed strategy, as well as an action plan and operating procedure, so that everybody in your organization knows how to behave online when they represent your company. Additionally, the strategy is about being proactive, so that you focus on building a positive reputation long before any negative comments start to appear.

So how do you know whether this is something you can do yourself, or whether you need professional help? The following questions may help you answer that.

  1. What Are Your Rankings?

If you don’t know what rankings are, you definitely need professional help. Essentially, if you do not rank on the first page of Google, you have a problem. You cannot expect your customers to go to the second or third page, because they simply won’t.

  1. Do You Have Negative Reviews Against You?

If any negative reviews have been posted about you, you also need help. Even a single complaint can drive customers away. It is for this reason that reputation management is such a hot topic right now. You need to understand what is out there, and how people are finding it – even if that is because of an autocorrect word, by the way.

  1. Do You Have a Reputation Management Strategy?

If you don’t, you need one straight away. Without a strategy, you will set yourself up for failure. You need to have a plan in place, or you will basically be shooting in the dark, simply hoping that things will turn out ok in the end. If you work with a professional company, however, you can rest assured that you can focus on managing your business, while they make sure you look good.

The internet today is hugely different from the internet ten years ago, or even one year ago. To be able to keep up with changes, the way people search, the way consumers use the internet in order to make decisions, and more, you would need an extra 24 hours in a day, which nobody has. You need to be able to focus on your job of actually running your business, and leave the issue of reputation management to the professionals. But don’t think you can choose to not do either, to simply let things go, because you will quickly start to see your customer base drop and your profits diminish, without even understanding what has happened.

Which Furniture Is Right for Properties with Limited Space?

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It is quite difficult to pick the right furniture, because there is so much available! Finding a furniture store is really easy, because these stores are just about everywhere! But they don’t all sell what you want, and this needs to be your starting point.

What Do You Want?

There are a few questions you need to ask yourself in order to determine what type of furniture you like. These questions include:

  • Do you want a modern, open, and airy room, or would you prefer rich furnishings and solid wood?
  • Are you looking for a cool home, or a romantic one?
  • What solid material do you like most – glass, stone, wood, or metal?
  • What sort of colors do you like?

Once you know this, you can get the furniture that fits your personal needs. But it has to fit your home as well!

Furniture for Apartments and Studios

If you live in a small property, such as a studio or apartment, then you have much less choice. You need to go as minimalist as possible, so that you save space and can easily maintain things. Do also try to look for things that double as store, such as an ottoman chest, or a side table with drawers. Storage is significantly lacking in small properties, so this really is important. Also, try not to choose a huge couch, as it will dominate the room. Pastels make the room look slightly smaller, as well as warmer. Try to avoid patterns, however.

Looking next at your kitchen, it is likely that you will have very little space there. However, in studios, they tend to be designed to work. In fact, you shouldn’t need much furniture there, bar perhaps a breakfast table. Again, make sure that anything you do add, can also double as storage.

Then, there is the bedroom. Choosing the right bed is vital to building a home. If you are part of a couple, then you will need a double bed at least. Try to go for queen size as much as possible, avoiding king size and definitely super king size. Make sure that you have a good quality mattress. High panels should be avoided, as they make the room look even smaller. Again, try to opt for a bed that also acts as storage, such as a high raised bed with under-bed storage drawers. Do also choose a nice nightstand, and again pick something that also has a drawer and/or shelves, so that it functions as storage as well.

Lastly, there is your bathroom. Again, it is all about clever with your storage. Think corner shelving units or under-sink cupboards. Your windowsill, if you have one, is also an excellent storage space. Bathrooms always look small anyway, so try to stick to white walls and furniture wherever possible, using color for detail objects instead. You could, for instance, add a bathmat in a bright color, and make this match with your toothbrush holder.